Topical skincare products aim to mimic the effects of cryotherapy
Trend - Cryotherapy is used as both a medical and beauty treatment, and brands in the skincare space are now using the cold therapy as inspiration for topical skincare, like masks and creams, that aim to reduce facial inflammation and redness.
Insight - As skincare becomes more niche and even personalized to consumers' individual interests, constant innovation in this space is increasingly expected--particularly by consumers who are highly educated about skincare. Brands that are able to stand out with their benefits, claims, formulas or ingredients are now rare in this industry, and therefore highly coveted by consumers.
Insight - As skincare becomes more niche and even personalized to consumers' individual interests, constant innovation in this space is increasingly expected--particularly by consumers who are highly educated about skincare. Brands that are able to stand out with their benefits, claims, formulas or ingredients are now rare in this industry, and therefore highly coveted by consumers.
Workshop Question - How is your brand able to stand out in a saturated market?
Trend Themes
1. Cryotherapy-inspired Skincare - Topical skincare products are being inspired by cryotherapy to reduce inflammation and redness.
2. Personalized Skincare - As consumers become highly educated about skincare, personalized and constantly innovative products are expected in this industry.
3. Cooling and Cryotherapy Skincare - There is a rising trend towards facial cooling and cryotherapy-inspired skincare products with natural ingredients.
Industry Implications
1. Skincare Industry - The skincare industry can utilize cooling and cryotherapy-inspired ingredients in facial products, to provide unique benefits to customers.
2. Personal Care Products Industry - Personal care products industry can introduce cryotherapy-inspired skincare products as part of their skincare line.
3. Natural Product Industry - The natural product industry can use natural ingredients for their cryotherapy and cooling skincare line.
