Category
Fashion
Smile Cosmetics
Trend cluster
Category
Cryo
Cream
Topical skincare products aim to mimic the effects of cryotherapy.
3.4
Trend score
Trend
What is the Cryo Cream trend?
Cryo Cream: Cryotherapy is used as both a medical and beauty treatment, and brands in the skincare space are now using the cold therapy as inspiration for topical skincare, like masks and creams, that aim to reduce facial inflammation and redness.
Insight
The consumer insight behind the Cryo Cream trend
As skincare becomes more niche and even personalized to consumers' individual interests, constant innovation in this space is increasingly expected--particularly by consumers who are highly educated about skincare. Brands that are able to stand out with their benefits, claims, formulas or ingredients are now rare in this industry, and therefore highly coveted by consumers.
Trend themes
Themes within the Cryo Cream trend
Three behaviours holding the trend together01
Cryotherapy-Inspired Skincare
Topical skincare products are being inspired by cryotherapy to reduce inflammation and redness.
02
Personalized Skincare
As consumers become highly educated about skincare, personalized and constantly innovative products are expected in this industry.
03
Cooling and Cryotherapy Skincare
There is a rising trend towards facial cooling and cryotherapy-inspired skincare products with natural ingredients.
Industry implications
What the Cryo Cream trend means for industry
Where the trend changes the playbookFor
Skincare Industry
The skincare industry can utilize cooling and cryotherapy-inspired ingredients in facial products, to provide unique benefits to customers.
For
Personal Care Products Industry
Personal care products industry can introduce cryotherapy-inspired skincare products as part of their skincare line.
For
Natural Product Industry
The natural product industry can use natural ingredients for their cryotherapy and cooling skincare line.
Workshop question
How is your brand able to stand out in a saturated market?
Trend signals
Trend signals for Cryo Cream
Trend score 3.4 out of 10, from popularity 52%, activity 41%, freshness 10%.
Popularity52%
Activity41%
Freshness10%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cryo Cream trend
4 featured examples from May 8, 2019 to Feb 14, 2021CategoryFashion
Frozen Cream Moisturizers
The Vue De Pulang Frozen Cream is Soothing, Hydrating and Tightening
The skincare industry can explore the use of natural cooling ingredients, such as Icelandic water and lemongrass extract, in creating innovative products that offer soothing and h…
CategoryFashion
Cooling Gel Masks
Darphin’s Hydraskin Cooling Hydrating Gel Mask Provides Sensorial Comfort
The skincare industry can capitalize on the trend by creating cooling gel masks and other innovative products that provide instant hydration and soothing comfort to consumers.
CategoryFashion
Cryotherapy-Inspired Cooling Masks
Lancome's Rose Sorbet Cryo-Mask Soothes and Refreshes Skin
The skincare industry can explore disruptive innovations in cryotherapy-inspired products and at-home cooling masks to offer unique and refreshing skincare treatments.
CategoryFashion
Cryotherapy-Inspired Peel-Off Masks
Boscia's Holographic Facial Mask Boasts a Cooling Effect
Disruptive innovation opportunity in the skincare industry by incorporating cryotherapy-inspired ingredients into masks for improved skin benefits.
