Category
Lifestyle
Assisted Choices
Trend cluster
Category
Post-Workout
Snack
Brands offer snacks formulated to boost energy post-workouts.
4.8
Trend score
Trend
What is the Post-Workout Snack trend?
Post-Workout Snack: Post-workout recovery is commony found in beverages and supplements, and now health and fitness brands are formulating snacks that are specifically made to help re-energize consumers after they exercise.
Insight
The consumer insight behind the Post-Workout Snack trend
As consumers' wellness needs and preferences become more customized to their specific routines, they increasingly expect that brands also become more niche in targeting their specific lifestyles. Products and services that cater to individuals' routines every step of the way are especially appealing to those who are heavily involved with health and fitness.
Trend themes
Themes within the Post-Workout Snack trend
Three behaviours holding the trend together01
Customized Recovery Snacks
Consumers are demanding more niche snacks tailored to specific routines and lifestyles.
02
Functional Athletic Foods
There is an increased demand for flavorful yet low sugar athletic foods that serve as a replacement for traditional snack options.
03
On-the-go Snack Convenience
Convenient snack options with mess-free features are becoming popular replacements for traditional post-workout shakes
Industry implications
What the Post-Workout Snack trend means for industry
Where the trend changes the playbookFor
Health & Fitness
Brands in the health and fitness industry can tap into the demand for snacks that complement consumer-specific routines and fitness goals.
For
Food & Beverage
The food and beverage industry has an opportunity to innovate pre and post-workout snacks with flavorful yet functional ingredients options.
For
Nutrition
Businesses in the nutrition industry can specialize in personalized snacks targeted to health and wellness enthusiasts with busy lifestyles.
Workshop question
How is your brand catering to more specific consumer needs and interests?
Trend signals
Trend signals for Post-Workout Snack
Trend score 4.8 out of 10, from popularity 76%, activity 56%, freshness 10%.
Popularity76%
Activity56%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Post-Workout Snack trend
10 featured examples from Jul 20, 2019 to Oct 23, 2021CategoryLifestyle
Recovery-Boosting Spread Packets
Nooty's Food for Recovery Repairs and Energizes the Body
The sports nutrition industry can explore the development of convenient, flavorful, and ready-to-consume recovery food products to cater to the needs of athletes.
CategoryMarketing
Ice Cream-Inspired Protein Powders
The Ascent Cookies & Cream Native Fuel Whey Protein is Tasty
Fitness supplements can create more dessert-inspired protein powders and launch them as limited-edition products to increase sales and satisfy sweet cravings.
CategoryLifestyle
Meal Replacement Bars
Atlas Bars are Fueled by Adaptogens and Grass-Fed Whey Protein
Opportunity to capitalize on the growing trend of health and wellness consumers seeking functional and nutritious snack options.
CategoryMarketing
Workout-Focused Kombuchas
Nova Easy Kombucha Comes in Pre and Post-Workout Refreshments
Brands in the sports nutrition industry can expand their offerings with all-natural, functional, and low-sugar kombucha products.
CategoryLifestyle
Plant-Powered Recovery Bars
The After Bar by Etera Foods Helps to Boost the Mind & Body
Industry opportunity for companies that develop products and services focused on physical and mental wellbeing, including plant-based supplements and superfoods.
CategoryLifestyle
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
Nutrition and wellness industries can benefit from developing and marketing CBD-infused snacks and plant-based protein bars for consumers seeking health-focused alternatives.
CategoryLifestyle
Pure Nut Jelly Snacks
Split Nutrition Offers Peanut Butter & Jelly Sandwich-Inspired Sandwiches
Creating new and innovative healthy snack options can disrupt the food and beverage industry.
CategoryLifestyle
Dessert-Like Premium Protein Bars
Naked Bars are Powered by Grass-Fed Whey Protein
Opportunity for health food companies to create protein bars with premium ingredients and natural sweeteners to meet customer demand.
CategoryMarketing
Seasonally Flavored Protein Bars
The Grenade Gingerbread Carb Killa is Low in Sugar
The protein bar industry, particularly, is ripe for innovative products with unique flavors and health benefits for on-the-go snacking.
CategoryMarketing
Decadent Dessert-Inspired Protein Bars
These New Built Bar Flavors are Inspired by Premium Treats
The healthy snacks industry can innovate by producing more options for high protein and low-calorie snacks, experimenting with indulgent flavors to cater to the consumers' palate.
