Naked Nutrition's Naked Bars are made with premium grass-fed whey protein, plus other natural ingredients like nut butter and monk fruit juice for a touch of sweetness. Available in sweet varieties like Peanut Butter Crunch and Chocolate Fudge, the decadent protein bars share a delicious way to refuel without gluten, soy, sugar alcohols or artificial sweeteners, flavors or colors. Every protein bar contains 15 grams of protein with just eight grams of sugar and less than 200 calories.
These protein bars set themselves apart from competing products by using wholesome ingredients, avoiding certain ingredients and offering more fiber to support gut health and weight management. The protein bars promise to appeal to a wide range of people, whether they need an energy boost between meals, before a workout or just during life on the go.
What's Driving This Trend
- Premium Protein Bars
- Opportunity for companies to create protein bars made with premium ingredients and natural sweeteners for a healthier snack alternative.
- Wholesome Ingredients
- Market demand for protein bars that contain natural ingredients and avoid gluten, soy, sugar alcohols or artificial sweeteners, flavors or colors.
- Gut Health & Weight Management
- Potential for protein bars that contain high fiber to support gut health and weight management for consumers seeking a healthier snack option.
Who This Affects Most
- Health Food
- Opportunity for health food companies to create protein bars with premium ingredients and natural sweeteners to meet customer demand.
- Fitness
- Fitness companies can promote protein bars as a healthy and convenient pre or post workout snack for customers seeking a healthier snack alternative.
- Wellness
- Wellness companies can focus on the benefits of protein bars with high fiber to support gut health and weight management for consumers looking to improve their overall health.
