The After Bar by Etera Foods distinguishes itself from other recovery bars on the market with a formula that's plant-based, macronutrient optimized and fueled by non-hemp-derived CBD. The holistic recovery product is beneficial for supporting the mind and body after physical activity with functional ingredients and indulgent flavors like Chocolate Cherry Matcha, Antioxidant Berry Fusion and Original Harvest Trail.
The post-workout muscle recovery bar's superfood flavors play with nutrient-rich ingredients like ceremonial-grade matcha, anti-inflammatory turmeric, Polynesian noni and dragon fruit to deliver products that are completely vegan, free from soy, gluten and GMOs. Each flavor contains a protein-packed blend of omega-rich Sacha Inchi protein and pea protein, plus fruit and healthy sources of fat from nuts.
Key Themes Behind This Trend
- Plant-based Recovery
- Opportunity for plant-based superfoods and CBD-infused products that support mental and physical recovery after physical activity.
- Holistic Fitness Products
- Opportunity for development of wellness and fitness products that focus on overall physical and mental wellbeing with functional ingredients and rich flavors.
- Macronutrient Optimization
- Opportunity for products that focus on delivering specific combinations of healthy fats, protein and fiber to consumers that are optimized for athletic recovery and performance.
Where This Applies
- Health and Wellness
- Industry opportunity for companies that develop products and services focused on physical and mental wellbeing, including plant-based supplements and superfoods.
- Athletic Supplements
- Industry opportunity for manufacturers seeking to innovate in the athletic recovery supplement market with products featuring macronutrient optimization and CBD infusion.
- Vegan and Gluten-free Food Products
- Opportunity for food industry innovators to deliver indulgent flavors and novel healthy ingredients that cater to consumers who prefer vegan, gluten and GMO-free options.
