Aloe vera is used as a primary ingredient in cosmetic products
Trend - Common in skincare, aloe vera is increasingly being incorporated into makeup products to enhance their benefits. In particular, foundations are incorporating the ingredient to reduce the chances of dryness and flaking.
Insight - Consumers are increasingly caring for their skin, which is shown in the skincare industry's continued growth. Now that they're more particular about ingredients and formulas they apply on their skin, they're more careful not just about skincare, but makeup and often nutrition too. Brands that are able to incorporate elements of skincare into their products/services, even if they're not skincare-specific, are more appealing to today's consumer.
Insight - Consumers are increasingly caring for their skin, which is shown in the skincare industry's continued growth. Now that they're more particular about ingredients and formulas they apply on their skin, they're more careful not just about skincare, but makeup and often nutrition too. Brands that are able to incorporate elements of skincare into their products/services, even if they're not skincare-specific, are more appealing to today's consumer.
Workshop Question - How is your brand prioritizing customer health?
Trend Themes
1. Skincare-makeup Hybrids - The trend of creating skincare-makeup hybrids offers an opportunity for brands to incorporate effective skincare ingredients into makeup products.
2. Natural and Soothing Ingredients - The use of natural and soothing ingredients like aloe vera and chamomile in makeup products not only soothes skin but appeals to consumers who are increasingly looking for clean beauty solutions.
3. Water-based Formulas - The trend of water-based formulas with high water content and hydration benefits in makeup products allows for lightweight coverage and nourishing solutions to soothe skin.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industries can incorporate effective skincare ingredients into makeup products and tap into new customer segments.
2. Clean Beauty and Natural Products - The clean beauty and natural products industries can cater to consumer demand for products with natural and soothing ingredients like aloe vera and chamomile.
3. Health and Wellness - The health and wellness industry can tap into the trend of creating skincare-makeup hybrids and offer products that support overall health and well-being, including skincare and makeup benefits combined.
