Category
Lifestyle
Assisted Choices
5.3
Trend score
Trend
What is the Fasting Snack trend?
Fasting Snack: Fasting is extremely popular for religious, health and mental wellbeing-related purposes, and brands are aiming to make the process easier with snacks that offer the sustenance needed for people to maintain their fasts in a healthy way.
Insight
The consumer insight behind the Fasting Snack trend
As consumers' hobbies and rituals become more diverse and personalized, they expect that brands are able to accommodate all the ways in which they need support in maintaining their lifestyles. Brands that are able to target niche markets are more likely to have loyalty from their customers.
Trend themes
Themes within the Fasting Snack trend
Three behaviours holding the trend together01
Fasting with Food Movement
Brands are introducing snacks that offer the sustenance for people to maintain their fasts in a healthy way, opening opportunities for the fasting and nutrition industries to combine forces.
02
Keto-Friendly Products in Low-Carb Diets
People's increasing interest in low-carb diets and biohacking requires more brands to create keto-friendly products, opening opportunities for the functional food industry to develop innovative products to cater to this demand.
03
Plant-Based Options for Niche Diets
The popularity of niche diets, such as intermittent fasting, carb-cycling, and ketogenic diets, creates a growing demand for plant-based food options, opening opportunities for the vegan and functional food industries to develop innovative snacks that support these diets.
Industry implications
What the Fasting Snack trend means for industry
Where the trend changes the playbookFor
Fasting Industry
The fasting industry should explore ways to make fasting more achievable for people by introducing fasting-compatible snacks.
For
Functional Food Industry
The functional food industry should aim to help people maintain their dietary regimens by creating snacks that support specific diets like ketogenic, low-carb and vegan.
For
Vegan Food Industry
The vegan food industry should develop more plant-based snack options that cater to niche diets like intermittent fasting, keto and carb-cycling.
Workshop question
How is your brand personalizing its products/services?
Trend signals
Trend signals for Fasting Snack
Trend score 5.3 out of 10, from popularity 80%, activity 70%, freshness 10%.
Popularity80%
Activity70%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Africa
Evidence
Examples of the Fasting Snack trend
5 featured examples from Jun 19, 2019 to Aug 15, 2021CategoryMarketing
Intermittent Fasting Snack Bars
The Fast Bar Intermittent Fasting Bar Keeps the Body Fasting
Companies can capitalize on the popularity of intermittent fasting by creating more healthy and convenient fasting-friendly food options.
CategoryLifestyle
Fasting Nutrition Bars
'Fast Bar' Nourishes the Body and Keeps Cells in a Fasting State
Disruptive innovation opportunity: Introduce new products and formulations that cater to specific dietary needs, such as fasting-friendly nutrition bars.
CategoryMarketing
Scientifically Formulated Fasting Bars
Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai
Developing products that meet dietary restrictions (gluten-free, soy-free, dairy-free) and provide functional benefits (intermittent fasting, plant-based protein) can allow brands…
CategoryLifestyle
Nutrient-Loaded Food Smashes
Solvasa’s Fastify is Designed to Fight Stress Eating
This trend highlights an opportunity for the functional foods industry to develop products that cater to specific dietary requirements and serve as a healthy snacking alternative…
CategoryLifestyle
Keto-Friendly Functional Cookies
The Cookie Department's Keto Cookies Have Just a Gram of Sugar
Businesses can capitalize on the growing demand for healthier, low-carb snacks by developing new keto-friendly products for the food and beverage industry.
