Category
Fashion
Scaled Restraint
Trend cluster
Category
Slow
Skincare
Slow-release skincare formulations help prevent damage and prioritize longevity.
2.0
Trend score
Trend
What is the Slow Skincare trend?
Slow Skincare: Skincare brands are becoming more creative with their formulas with slow-release technologies that ensure that active ingredients are delivered to the skin gradually--ultimately preventing any harsh changes or damages to the skin.
Insight
The consumer insight behind the Slow Skincare trend
As the skincare industry continues its expansion and influence on consumers' lives, the market has become saturated with products from numerous brands. Overwhelmed with these choices, consumers are turning to the most innovative and standout formulas that grab their attention, while promising the most effective results.
Trend themes
Themes within the Slow Skincare trend
Three behaviours holding the trend together01
Slow-release skincare formulations
With the increasing enlargement of the skincare industry, brands are providing innovative formulas like slow-release solutions that ensure active skincare ingredients are delivered to the skin gradually
02
Innovative Retinol Products
Brands are creating innovative retinol skincare products that safely provide the benefits of powerful anti-aging ingredient
03
Tea-infused personal care products
Brands are infusing organic tea into personal care products as an all-in-one solution for freshness and protection
Industry implications
What the Slow Skincare trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry's boom is providing opportunities for brands to incorporate innovative solutions in their products
For
Anti-aging Cosmetics
The innovative retinol skincare products are providing disruptive opportunities for brands in the Anti-aging cosmetic industry
For
Organic Personal Care Products
The demand for organic and natural personal care products is on the rise and brands are using innovative solutions like tea-infused ingredients to meet customers' preferences
Workshop question
How could your brand innovate its products' formula or format?
Trend signals
Trend signals for Slow Skincare
Trend score 2.0 out of 10, from popularity 30%, activity 20%, freshness 10%.
Popularity30%
Activity20%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Slow Skincare trend
4 featured examples from Mar 26, 2020 to Mar 27, 2021CategoryFashion
Slow-Release Self-Tanners
The Vita Liberata Heavenly Elixir Tan Develops Gradually Over Three Days
Beauty and personal care brands can leverage encapsulated Ecocert DHA technology to create their own line of slow-release self-tanners.
CategoryFashion
Slow-Release Eye Creams
The Inkey List's Gentle Retinol Eye Cream Supports a Delicate Area
The skincare industry can benefit from integrating slow-release technology into eye creams to provide safer and more effective anti-aging solutions.
CategoryFashion
Tea-Infused Deodorants
Teaology's Natural Deodorant Uses a Black Tea & a Slow-Release Complex
Exploring the use of natural ingredients in personal care with a focus on wellness and efficacy.
CategoryFashion
Ultra-Gentle Retinol Serums
The Retinol Youth Renewal Serum Combines Pure & Slow-Release Solutions
The skincare industry has the opportunity to create new gentle and effective retinol formulations for the anti-aging market, as well as explore the use of pure and slow-release so…
