Category
Lifestyle
Assisted Choices
Trend cluster
Category
Repurposed
Species
Brands use invasive species to create products and help the environment.
3.1
Trend score
Trend
What is the Repurposed Species trend?
Repurposed Species: Invasive species in bodies of water can severely impact biodiversity, and some brands are aiming to do something about it with products that use these species in their ingredients or materials. Everything from pet food to tiling is now incorporating invasive species to reduce their environmental impact.
Insight
The consumer insight behind the Repurposed Species trend
As consumers become more aware of the many ways in which environmental damage is occurring around the world, they increasingly appreciate brands that promise to alleviate some of those issues. Moving forward, more consumers will prioritize sustainability in their lifestyles and purchase decisions.
Trend themes
Themes within the Repurposed Species trend
Three behaviours holding the trend together01
Invasive Species
As the negative effects of invasive species in ecosystems become more documented, brands are adopting processes that incorporate these species into sustainable products.
02
Alternative Proteins
With animal agriculture's significant impact on the environment, alternative proteins like Asian carp and starfish biomass hold potential for reducing waste while replenishing biodiversity.
03
Eco-Friendly Materials
Innovative materials like bio-concrete tiles that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries.
Industry implications
What the Repurposed Species trend means for industry
Where the trend changes the playbookFor
Pet Food
Through incorporating invasive species and alternative proteins, pet food companies have the opportunity to bring value to waste, restore biodiversity, and offer more sustainable product options.
For
Home & Building Materials
Eco-friendly materials that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries that prioritize sustainability, such as home decor and luxury brands.
For
Environmental Conservation
As brands repurpose invasive species and work to restore biodiversity, eco-minded organizations specializing in environmental conservation have the opportunity to form strategic partnerships.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Repurposed Species
Trend score 3.1 out of 10, from popularity 46%, activity 38%, freshness 10%.
Popularity46%
Activity38%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Repurposed Species trend
4 featured examples from Feb 26, 2020 to Jun 17, 2021CategoryEco
Bio-Concrete Tiles
This Bio-Concrete is an Economic and Ecological Solution to Invasive Species
The construction industry can benefit from using bio-concrete as a sustainable and eco-friendly alternative to traditional building materials like concrete.
CategoryEco
Starfish-Based Ice Melters
The STAR's TECH 'ECO-ST' Product is Made from an Invasive Species
Chemical manufacturers can explore innovative ways to create eco-friendly products by utilizing waste materials from invasive species, like starfish biomass.
CategoryLifestyle
Invasive Carp-Based Dog Foods
Chippin Creates Sustainable Dog Food Made from Invasive Carp
Pet food manufacturers can incorporate zero input protein into their products.
CategoryEco
Fish-Based Dog Foods
Wilder Harrier Makes Dog Food from the Invasive Asian Carp Species
Pet food companies can incorporate alternative protein sources, like invasive fish species and leftovers from juice manufacturers, to create sustainable and nutritious pet foods.
