Brands use invasive species to create products and help the environment
Trend - Invasive species in bodies of water can severely impact biodiversity, and some brands are aiming to do something about it with products that use these species in their ingredients or materials. Everything from pet food to tiling is now incorporating invasive species to reduce their environmental impact.
Insight - As consumers become more aware of the many ways in which environmental damage is occurring around the world, they increasingly appreciate brands that promise to alleviate some of those issues. Moving forward, more consumers will prioritize sustainability in their lifestyles and purchase decisions.
Insight - As consumers become more aware of the many ways in which environmental damage is occurring around the world, they increasingly appreciate brands that promise to alleviate some of those issues. Moving forward, more consumers will prioritize sustainability in their lifestyles and purchase decisions.
Workshop Question - How is your brand prioritizing sustainability?
Trend Themes
1. Invasive Species - As the negative effects of invasive species in ecosystems become more documented, brands are adopting processes that incorporate these species into sustainable products.
2. Alternative Proteins - With animal agriculture's significant impact on the environment, alternative proteins like Asian carp and starfish biomass hold potential for reducing waste while replenishing biodiversity.
3. Eco-friendly Materials - Innovative materials like bio-concrete tiles that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries.
Industry Implications
1. Pet Food - Through incorporating invasive species and alternative proteins, pet food companies have the opportunity to bring value to waste, restore biodiversity, and offer more sustainable product options.
2. Home & Building Materials - Eco-friendly materials that incorporate invasive species have the potential to replace ecologically harmful building materials in various industries that prioritize sustainability, such as home decor and luxury brands.
3. Environmental Conservation - As brands repurpose invasive species and work to restore biodiversity, eco-minded organizations specializing in environmental conservation have the opportunity to form strategic partnerships.
4 Featured, 36 Examples:
86,651 Total Clicks
Date Range:
Feb 20 — Jun 21
Trending:
Mild
Consumer Insight Topics:
