Across North America, many lakes and rivers have had their eco-system disrupted due to invasive Asian carp that outcompete native fish for resources. This species can grow up to 50 kg since it is underfished and flourishing. One brand is tackling this problem head-on – Chippin, a sustainable dog food brand.
Chippin recently launched a new kibble made from silver carp, one of the invasive carp species. Dubbed Silver Carp Kibble, the pet food boasts twice the Omega-3s as traditional pet food options, is hypoallergenic, features zero input protein, making it have a "low carbon pawprint," and works to restore biodiversity.
Consumers can now purchase the Chippin Silver Carp Kibble online and in select retailers.
Image Credit: Chippin
Why This Trend Is Growing
- Sustainable Pet Food
- Chippin creates dog food from invasive carp to tackle ecological disruption.
- Zero Input Protein
- Chippin's Silver Carp Kibble features zero input protein to reduce its carbon footprint.
- Alternative Pet Food Sources
- Chippin uses invasive carp to create a new pet food alternative.
Industries Being Reshaped
- Pet Food Manufacturing
- Pet food manufacturers can incorporate zero input protein into their products.
- Aquaculture
- Alternative uses for invasive carp in aquaculture could reduce ecological disruption and create new opportunities.
- Sustainability Consulting
- Companies can work with sustainability consultants to identify and utilize alternative sources of protein.
