Plant-based foods and snacks become more popular in China
Trend - Chinese cuisine tends to be relatively meat-heavy, but there is now a growing demand for plant-based foods in the country. Brands are meeting this demand with everything from vegan restaurant items to on-the-go vegan snacks.
Insight - The alternative ingredients/foods market is expanding around the world as these alternatives become more realistic in how they imitate commonly used products. For consumers, switching to alternatives is a way for them to align their consumption habits with their ethics and values.
Insight - The alternative ingredients/foods market is expanding around the world as these alternatives become more realistic in how they imitate commonly used products. For consumers, switching to alternatives is a way for them to align their consumption habits with their ethics and values.
Workshop Question - How is your brand expanding into the "alternatives" market?
Trend Themes
1. Plant-based Alternatives - Consumers around the world are shifting towards alternatives for ethical and health reasons, creating a growing market for plant-based products.
2. Alternative Protein Sources - Companies are exploring non-traditional protein sources to meet the demand for plant-based alternatives, including non-GMO soy beans and wheat-based meats.
3. Local Adaptation - Brands who adapt their products to appeal to local tastes and preferences have an advantage in foreign markets.
Industry Implications
1. Food and Beverage - The food and beverage industry is experiencing a shift towards plant-based alternatives as consumers become more conscious of health and ethical concerns.
2. Fast-food - Fast-food companies are introducing plant-based options to meet the demand for healthier and more ethical menu items.
3. Culinary Tourism - The increasing availability and popularity of plant-based options in foreign food markets is creating opportunities for culinary tourism and cultural exchange.
