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Alt Supplement

Health brands offer supplements in new formats

Trend - Consumers are accustomed to taking supplements in the form of pills, drinks and gummies--and this market has become oversaturated with brands vying for consumer attention. To stand out, some brands are offerinig distinct supplement formats that include everything from jelly beans to dissolvable discs.

Insight - As the health and wellness industry remains popular among consumers, oversaturation has resulted in some beginners being overwhelmed with product choices and unsure where to begin. Brands that are able to stand out via branding, formula or benefits promised are likely to appeal to both experts and novices in this space.
Workshop Question - How does your brand or its products stand out from competitors?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
33,014 Total Clicks
Date Range:
Jan 21 — Jun 21
Trending:
Fresh and Warm
Consumer Insight Topics:

Featured Examples

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