Dandruff-fighting products adopt natural ingredients
Trend - Dandruff-fighting products are now including and highlighting their natural ingredients, functioning as less-harsh alternatives to common anti-dandruff ingredients like salicylic and zinc pyrithione.
Insight - When it comes to skin and hair care, more consumers are turning to ingredients they consider "natural"--often fruits, vegetables, and various plants. Due to their familiarity, these ingredient are considered more trustworthy for consumers who prefer gentle formulas.
Insight - When it comes to skin and hair care, more consumers are turning to ingredients they consider "natural"--often fruits, vegetables, and various plants. Due to their familiarity, these ingredient are considered more trustworthy for consumers who prefer gentle formulas.
Workshop Question - How is your brand creating trust with its customers?
Trend Themes
-
Natural Ingredients — Dandruff-fighting hair care products are including natural ingredients instead of common anti-dandruff ingredients like salicylic and zinc pyrithione.
-
Unique Scalp Care Products — Consumers are investing in uniquely formatted scalp care products, like detoxifying scalp sprays, outside of their regular shampoo and conditioner to address specific concerns.
-
Accessible Natural Hair Care — Natural hair care products with affordable prices and naturally sourced ingredients are being offered by major manufacturers.
Industry Implications
-
Beauty and Personal Care — The beauty and personal care industry can explore natural ingredients, unique scalp care products and accessible natural hair care products.
-
Retail — Retail can explore the availability of natural hair products by offering them in various categories apart from beauty.
-
E-commerce — E-commerce can focus on providing access to various natural hair care products to consumers with convenient and discounted prices.
