Category
Lifestyle
Assisted Choices
Trend cluster
Category
East Asian
Vegan
Traditional East and Southeast Asian desserts are adapted with vegan ingredients.
4.6
Trend score
Trend
What is the East Asian Vegan trend?
East Asian Vegan: Desserts that are popular in East and Southeast Asia, including everything from mochi to canned custards, are now being made with plant-based ingredients in order to accommodate vegan diets in these countries.
Insight
The consumer insight behind the East Asian Vegan trend
Alternative ingredients are no longer just prevalent in North America. Now, brands in countries all over the world are adapting to the needs of people with dietary allergies, sensitivities, or general restrictions. Due to the range of realistic alternative ingredients that are now available on the market, consumers expect that brands cater to their increasingly specific dietary needs.
Trend themes
Themes within the East Asian Vegan trend
Three behaviours holding the trend together01
Plant-based Adaptation for Traditional Desserts
Traditional East and Southeast Asian desserts are being adapted with vegan ingredients to cater to people with dietary allergies, sensitivities, or general restrictions.
02
East Asian Flavored Vegan Ice Cream
Brands are bringing out plant-based ice creams with East Asian flavors to accommodate vegan consumers and deliver strong, authentic taste.
03
Alternative Ingredients Go Global
Alternative ingredients are no longer regional, brands worldwide are using realistic alternative ingredients to cater to increasingly specific dietary needs.
Industry implications
What the East Asian Vegan trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
As alternative ingredients become more prevalent and people are more conscious of their dietary needs. The food and beverage industry needs to adapt to customers' demands.
For
Ice Cream Industry
As consumers look for healthier and plant-based alternatives, the ice cream industry needs to keep innovating its products.
For
Retail Industry
As the plant-based industry gains popularity, retailers need to cater to the increasing demand for plant-based and vegan products.
Workshop question
How is your brand expanding its offerings to cater to more specific consumer needs?
Trend signals
Trend signals for East Asian Vegan
Trend score 4.6 out of 10, from popularity 74%, activity 53%, freshness 11%.
Popularity74%
Activity53%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
Evidence
Examples of the East Asian Vegan trend
5 featured examples from Apr 25, 2020 to Jan 6, 2022CategoryLifestyle
Oat-Based Mochi Desserts
Oatchi by Green Common is Hong Kong's First Oat-Based Mochi Dessert
The plant-based food industry is significantly growing; investment can be made in developing quality and diverse products, especially plant-based desserts, to meet consumer demand…
CategoryLifestyle
Coconut-Based Vegan Ice Creams
Yee Kwan's New Vegan Ice Creams Come in Seven East Asian Flavors
Companies in the plant-based food industry can expand their product lines to include East-Asian-inspired vegan foods, tapping into the growing interest in diverse and unique vegan…
CategoryLifestyle
Ice Jelly Desserts
NYC's Jell & Chill Serves Thirst-Quenching Treats That are Rich in Texture
The food and beverage industry can innovate by experimenting with new and unique ingredients to create healthy, refreshing, and visually appealing desserts for customers.
CategoryLifestyle
Vegan Ice Cream Series
Green Monday Launches a New Series at Green Common
Dairy-free and plant-based options are a growing trend in the food and beverage industry.
CategoryMarketing
Dairy-Free Canned Custard Desserts
The Nature’s Charm Coconut Custard is Made in Thailand
Food production companies could potentially innovate on the production of vegan-friendly, gluten-free, and shelf-stable desserts like The Nature's Charm Coconut Custard.
