New York City's Jell & Chill is a bingfen shop that sells refreshing, texture-rich treats in the form of delicate, drinkable desserts. Bingfen, which is traditionally sold as a summertime street food, also goes by the name ice jelly and the Chinese dessert is a treat that's comprised of a bowl of iced transparent jelly made from the seeds of the Nicandra physalodes plant with fun toppings.
Some of the options on the menu at Jell & Chill include Pina Colada and Lycheeeee Rosie, both of which are summer specials, and the vegan-friendly Chill Pill, prepared with a crystal sugar base, handcrafted bingfen, snow fungus and chewy tapioca pearls. These cooling treats promise to be as pleasing to the eye as they are to consume.
Image Credit: Aranka Media
What's Driving This Trend
- Bingfen Revolution
- There is an innovation opportunity to create new flavors and variations of bingfen ice jelly that cater to diverse tastes and preferences.
- Drinkable Desserts
- There is an innovation opportunity to create new texture-rich, drinkable desserts using natural ingredients with visual appeal and health benefits.
- Vegan-friendly Desserts
- There is an innovation opportunity to create new, guilt-free vegan-friendly dessert options that are both delicious and visually appealing.
Who This Affects Most
- Food and Beverage Industry
- The food and beverage industry can innovate by experimenting with new and unique ingredients to create healthy, refreshing, and visually appealing desserts for customers.
- Hospitality and Tourism Industry
- The hospitality and tourism industry can improve tourists' dining experience by introducing unique, refreshing desserts that showcase a blend of local, traditional and fusion delicacies.
- Health and Wellness Industry
- The health and wellness industry can explore ways to promote the health benefits of bingfen ice jelly and other natural ingredients in desserts to create a healthier product that caters to health-conscious consumers.
