Oatchi is Hong Kong's first oat-based mochi ice cream dessert. The plant-based cafe and grocery store concept, Green Common, based in Hong Kong, unveiled the new brand as part of the region's Green Monday campaign. The frozen plant-based dessert will be available at select outlets.
Containing 17% fewer calories than its dairy counterpart, the Oatchi series is made with natural, plant-based ingredients. The new brand responds to health-conscious consumer demands as well as the growing need for dairy alternatives due to dietary restrictions. The delicious dairy-free treats are available in three different flavors: green tea, mango, and strawberry. In addition to its vegan-friendly qualities, Oatchi is free from artificial flavors, colors, and preservatives. Currently, consumers can purchase 2 packs at a discounted rate.
Image Credit: Green Queen
Why This Trend Is Growing
- Plant-based Desserts
- The growing demand for healthier dessert alternatives, particularly plant-based options, presents a disruptive innovation opportunity for companies to invest in developing these products.
- Reduced-calorie Desserts
- Reducing calories in desserts is a key trend, offers potential for companies to aim for a wider consumer profile that includes those mindful of health and fitness.
- Natural and Preservative-free Ingredients
- Responding to consumer demand for clean label products to the forefront creates the opportunity for innovative products formulated with natural and preservative-free ingredients.
Industries Being Reshaped
- Plant-based Food Industry
- The plant-based food industry is significantly growing; investment can be made in developing quality and diverse products, especially plant-based desserts, to meet consumer demands.
- Dessert Industry
- The dessert industry presents an opportunity for companies to innovate and offer a wider spectrum of healthier dessert options with reduced calories and natural ingredients.
- Grocery and Retail Industry
- The grocery and retail industry can expand the plant-based market and support the growing demand for healthier options by accommodating unique products and brands, such as Oatchi, that promote wellness.
