My/Mochi is expanding its product portfolio with a range of oat milk mochi that's non-dairy and vegan. These plant-based frozen desserts can be found in beloved ice cream flavors like strawberry, chocolate, Neapolitan and salted caramel, and they are bite-sized indulgences. Fans of the brand who are looking for plant-based versions of these pillowy desserts can now experience creamy new flavors that exist outside of the brand's core offerings.
The premium frozen desserts wrapped in sweet rice dough are sold in boxes of six, which are just as easy to enjoy as mid-day treats, afterschool snacks and after-dinner sweets.
The brand recently discontinued its Cashew Cream Mochi and made the switch to oat milk due to its ever-growing popularity. Additionally, this simple swap makes the 100-calorie pieces nut-free.
What Makes This Trend Stand Out
- Plant-based Desserts
- The use of oat milk as a substitute for dairy in frozen desserts presents an opportunity for plant-based innovation.
- Small Batch Frozen Treats
- Offering bite-sized indulgences in small boxes presents an opportunity for brands to market themselves as a premium and accessible product.
- Clean Label Desserts
- Brands that offer simple and natural ingredients such as oat milk and rice dough could tap into the growing demand for clean label desserts.
Sectors Adopting This
- Frozen Desserts
- The frozen dessert industry could benefit from offering a plant-based and premium product like My/Mochi's oat milk mochi.
- Plant-based Foods
- The increasing popularity of plant-based foods presents an opportunity for companies to invest in innovative plant-based dessert offerings.
- Natural Foods
- The trend towards clean label and natural products could drive growth for brands that use ingredients like oat milk and rice dough in desserts.
