Category
Lifestyle
Assisted Choices
3.4
Trend score
Trend
What is the Seed Cheese trend?
Seed Cheese: With nuts and soy currently being the most common base ingredients in vegan cheeses, some brands are accommodating people with allergies by swapping nuts with seeds in the vegan cheeses they produce.
Insight
The consumer insight behind the Seed Cheese trend
With the alternative ingredient market now offering something for everyone, consumers continue to expect more innovation in the ingredients and formulas offered in this space. Brands that keep accommodating new variations of dietary restrictions will create more loyal customers.
Trend themes
Themes within the Seed Cheese trend
Three behaviours holding the trend together01
Alternative Ingredients
As more consumers seek vegan and plant-based alternatives, brands are accommodating with creative and diverse ingredients, to create brand loyalty through dietary restriction variations.
02
Seed-Based Products
Seed-based products, from spreads to fondue, have become popular alternatives to traditional vegan and dairy products, as they offer a unique, allergen-friendly twist.
03
Sustainable Cheese Alternatives
The push for eco-friendliness in food production has led to the development of cheese alternatives that are both environmentally sustainable and rich in nutrients, using unconventional ingredients like cauliflower and hemp seeds.
Industry implications
What the Seed Cheese trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Manufacturers can explore seed-based products and alternative ingredients to create gourmet plant-based options, expanding their reach by tapping into the niche market of allergy-friendly options.
For
Restaurant Business
Restaurants and food businesses can innovate by offering imaginative and sustainable vegan and plant-based cheese alternatives, like using cauliflower and hemp seeds, to appeal to flexitarians and those with restricted diets.
For
Packaged Foods
Brands in the packaged food industry can embrace seed-based alternatives as a way of creating eco-friendly and affordable options for consumers, appealing to a growing plant-based movement.
Workshop question
How could your brand better accommodate specific consumer needs/preferences?
Trend signals
Trend signals for Seed Cheese
Trend score 3.4 out of 10, from popularity 53%, activity 38%, freshness 10%.
Popularity53%
Activity38%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seed Cheese trend
4 featured examples from Jan 21, 2020 to Jul 8, 2021CategoryLifestyle
Seed-Based Cheesy Spreads
Spero Foods Makes Cream Cheese Alternatives with Sunflowers
Opportunity for companies in the health food industry to expand their product offerings with innovative plant-based cheese alternatives.
CategoryEco
Sunflower-Powered Cream Cheeses
This Plant-Based Cream Cheese Has An Authentic Salmon Flavor
The increasing appeal and affordability of plant-based cream cheeses like Spero Foods' sunflower-powered product highlights new opportunities in the dairy alternatives industry.
CategoryLifestyle
Vegan-Friendly Fondue Mixes
Urban Cheesecraft's Dairy-Free Fondue Mix is Highly Customizable
Disruptive innovation opportunity in the vegan food products industry by offering customizable options and allergen-free alternatives.
CategoryLifestyle
Free-From Cheese Alternatives
Grounded Foods Co. Uses Cauliflower, Hemp Seeds & Avoids Nuts & Soy
The innovation opportunity is to expand the plant-based foods market by creating innovative cheese alternatives that appeal to a wider range of dietary restrictions and consumer p…
