Vegan cheese spreads become more popular in the CPG space
Trend - As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese.
Insight - The "alternatives" market continues to grow as consumers become more specific in their food preferences. This market is no longer for people who are vegan or lactose-intolerant, but for foodie consumers or those who are trying to make healthier choices.
Insight - The "alternatives" market continues to grow as consumers become more specific in their food preferences. This market is no longer for people who are vegan or lactose-intolerant, but for foodie consumers or those who are trying to make healthier choices.
Workshop Question - How is your brand working on innovative formulas and alternatives?
Trend Themes
1. Growing Demand for Alternatives - As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese.
2. Innovative Flavors - Plant-based cheese brands are exploring new flavor pairings to attract a wider range of consumers and diversify their product offerings.
3. Oat-based Alternatives - Oat-based spreads and cream cheeses are emerging as a popular category within the plant-based cheese market.
Industry Implications
1. Plant-based Food and Beverage Industry - The growing consumer demand for plant-based food products is driving the expansion of the plant-based cheese market.
2. CPG Industry - CPG companies are introducing more plant-based spread options to cater to the evolving dietary preferences of consumers.
3. Sustainability-focused Industries - With increased consumer awareness about the environmental impact of animal-based products, the plant-based cheese industry presents opportunities for sustainable and eco-friendly innovation.
