Category
Lifestyle
Assisted Choices
Trend cluster
Category
Vegan
Spread
Vegan cheese spreads become more popular in the CPG space.
3.7
Trend score
Trend
What is the Vegan Spread trend?
Vegan Spread: As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese.
Insight
The consumer insight behind the Vegan Spread trend
The "alternatives" market continues to grow as consumers become more specific in their food preferences. This market is no longer for people who are vegan or lactose-intolerant, but for foodie consumers or those who are trying to make healthier choices.
Trend themes
Themes within the Vegan Spread trend
Three behaviours holding the trend together01
Growing demand for alternatives
As vegan cheeses gain popularity and are developed with more sophisticated flavor profiles and formulations, brands are now releasing packaged vegan cheese spreads as alternatives to dairy-based cream cheese.
02
Innovative flavors
Plant-based cheese brands are exploring new flavor pairings to attract a wider range of consumers and diversify their product offerings.
03
Oat-based alternatives
Oat-based spreads and cream cheeses are emerging as a popular category within the plant-based cheese market.
Industry implications
What the Vegan Spread trend means for industry
Where the trend changes the playbookFor
Plant-based food and beverage industry
The growing consumer demand for plant-based food products is driving the expansion of the plant-based cheese market.
For
CPG Industry
CPG companies are introducing more plant-based spread options to cater to the evolving dietary preferences of consumers.
For
Sustainability-focused industries
With increased consumer awareness about the environmental impact of animal-based products, the plant-based cheese industry presents opportunities for sustainable and eco-friendly innovation.
Workshop question
How is your brand working on innovative formulas and alternatives?
Trend signals
Trend signals for Vegan Spread
Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 10%.
Popularity56%
Activity45%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Vegan Spread trend
4 featured examples from Jul 8, 2020 to Feb 5, 2021CategoryLifestyle
Creamy Oat-Based Spreads
Oatly's Vegan Cream Cheese Alternatives is Rich and Versatile
Oatly's new vegan cream cheese alternative is a prime product for companies in the plant-based food industry to take notice of and potentially innovate on.
CategoryLifestyle
Fruit-Infused Vegan Cheeses
Spread' Em Kitchen Co's 'The Delight' Firm Cheeze Features Apricots
As veganism gains popularity, vegan food producers can capitalize on the demand for unique and tasty cheese alternatives and flavors.
CategoryMarketing
Flavorful Vegan Cheese Spreads
Boursin Dairy-Free will Feature a Signature Garlic & Herbs Flavor
Disruptive innovation opportunity: Incorporating technology and food science to develop new plant-based cheese alternatives and transform the vegan cheese industry.
CategoryLifestyle
Cultured Cashew Spreads
Treeline Cheese's Plant-Based Cream Cheese is Made with a Base of Nuts
Companies in the plant-based food industry can benefit from the growing demand for dairy alternatives by introducing new and innovative products like cultured nut-based spreads.
