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Comfort Commercial

Ad campaigns take on more positive and soothing themes

Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.

Insight - Consumer stress has been at an all time high in recent months, with everything from social restrictions to financial upheavals having an impact on most people in North America. As people slowly grow accustomed to life going back to "normal," they seek out brands that help that process along--whether it's emotionally, financially, or recreationally.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
31,637 Total Clicks
Date Range:
Aug 20 — Jun 21
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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