Makeup and skincare brands incorporate agave into their products
Trend - Typically known as being a less processed alternative to sugar, agave is now being incorporated into makeup and skincare formulas. When applied topically, agave is said to offer calming benefits for sensitive skin.
Insight - While for some consumers, the more they learn about the skincare space the better, for others it can be daunting to understand the various ingredients, formulas and rituals that exist on the market. For the latter consumer, "natural" ingredients are what often draw them to products, as they're more familiar to beginners.
Insight - While for some consumers, the more they learn about the skincare space the better, for others it can be daunting to understand the various ingredients, formulas and rituals that exist on the market. For the latter consumer, "natural" ingredients are what often draw them to products, as they're more familiar to beginners.
Workshop Question - How is your brand catering to consumers who are new to it/its industry?
Trend Themes
1. Natural Ingredients - Consumers are increasingly drawn to skincare and makeup products that incorporate natural ingredients, such as agave, due to their familiarity and perceived safety.
2. Dual-phase Formulas - Dual-phase formulas are becoming popular in skincare and makeup products, providing a combination of benefits like setting makeup and infusing skin with antioxidants.
3. Two-in-one Products - Two-in-one products like Ere Perez's Beetroot Cheek & Lip Tint are gaining popularity as consumers seek efficient and multi-functional solutions in their skincare and makeup routines.
Industry Implications
1. Beauty - The beauty industry can take advantage of the popularity of natural ingredients, develop more dual-phase formulas and create two-in-one products in response to consumers' desire for efficient, safe and multi-functional solutions.
2. Latin-inspired Products - With Treslúce Beauty's use of agave tequilana and Talavera pottery-inspired packaging, other industries can capitalize on the growing interest in Mexican and Latin-inspired products and incorporate cultural elements into their branding and products.
3. Skincare - The skincare industry can tap into the trend of balancing the skin's microbiome with ingredients like cica, moringa seed oil and rice water, creating new products to address consumers' concerns such as acne, irritations and sensitivity.
