Category
Tech
Automated Upkeep
Trend cluster
Category
Augmented
B2B
As AR technology underperforms in the consumer space, it finds a home in B2B.
3.7
Trend score
Trend
What is the Augmented B2B trend?
Augmented B2B: AR/VR/MR consumer products are still fairly niched among consumers; however, these technologies increase in popularity in the B2B space. This is seen in employee onboarding, cross-company collaboration, sales, and beyond. Though the business world is becoming increasingly virtual, immersive technologies help retain sensory connections.
Insight
The consumer insight behind the Augmented B2B trend
The rise in popularity of AR/VR/MR services in the B2B space is partially due to the imposed WFH rules across many countries during the pandemic. Though many industries prove to be fully functioning without office spaces, employees must retain a sense of connection. These technologies lend efficiency, convenience, and safety while still being immersive and providing a multisensory connection.
Trend themes
Themes within the Augmented B2B trend
Three behaviours holding the trend together01
Rise of AR/VR/MR in B2B
AR/VR/MR technologies are increasing in popularity in the B2B space, offering sensory connections to remote employees and enhancing existing content.
02
Accessibility of AR Tools
AR tools like Blippar's Blippbuilder and Threekit Visual Configurator are becoming more accessible to businesses without technical experience, driving sales and streamlining user experience.
03
Immersive Construction Tools
HoloSite tool by XYZ Reality represents the potential for augmented reality (AR) in the construction industry, optimizing efficiency, accuracy, and mitigating budget and timeline delays.
Industry implications
What the Augmented B2B trend means for industry
Where the trend changes the playbookFor
B2B Marketing
AR/VR/MR technologies present new marketing opportunities for businesses to enhance brand awareness and create valuable experiences for end-users.
For
Training and Education
AR tools like Teamwork AR and Blippbuilder offer immersive, real-time AR-assisted instruction that streamlines technical training and optimizes knowledge transfer.
For
Construction
AR tools like HoloSite represent new innovations in the construction industry, optimizing accuracy, efficiency, and mitigating budget and timeline delays.
Workshop question
Where in your business could the use of immersive technologies be beneficial?
Trend signals
Trend signals for Augmented B2B
Trend score 3.7 out of 10, from popularity 56%, activity 45%, freshness 10%.
Popularity56%
Activity45%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Augmented B2B trend
4 featured examples from Jun 28, 2021CategoryArt & Design
Immersive Construction Tools
XYZ Reality's HoloSite Tool Uses AR to Optimize Construction
The development of AR-assisted tools like the HoloSite tool will revolutionize the construction industry and create new opportunities for tech companies to provide innovative solu…
CategoryBusiness
Accessible Augmented Reality Tools
Blippar's Blippbuilder Tool Makes Staging AR Campaigns Easy
The use of accessible AR tools can revolutionize marketing campaigns and increase engagement with audiences.
CategoryTech
Augmented Reality Product Visualizer
The Threekit Visual Configurator Drives Sales Using AR Tools
Tools like Threekit Visual Configurator that enable 3D visualization and configuration can enhance the online shopping experience for consumers and drive sales for e-commerce busi…
CategoryBusiness
AR-Assisted B2B Training Tools
Teamwork AR Grants Efficient Real-Time AR-Assisted Job Training
The education and training industry can utilize AR technology to create more efficient and interactive training programs for students and professionals.
