Blippar, a primarily B2B tech company, offers the Blippbuilder tool, an augmented reality (AR) builder that is simple and accessible. The tool allows companies to stage AR campaigns with ease without the need for coders or developers. Used by over 50,000 AR creators, the Blippbuilder tool can be leveraged to enhance packaging, posters, advertisements, and many more media. The augmented reality tool includes step-by-step walkthroughs and industry best practices enabling any business to glean value from the service.
The Blippbuilder tool offers businesses robust ways to build brand awareness and increase engagement with audiences. The tool not only helps drive sales but also delivers valuable experiences to end-users. Beyond sales, the Blippbuilder tool can be adopted by editorial teams, educators, and more to enhance existing or new content. Blippar recently underwent a pre-Series A funding round as the company transitioned its AR services from the B2C to B2B space.
Image Credit: TechCrunch / Blippar
Why This Trend Is Growing
- Accessible Augmented Reality
- The democratization of AR offers an opportunity for businesses to create engaging experiences without the need for developers.
- Ar-enhanced Marketing
- The use of AR in marketing campaigns opens up new ways for businesses to promote their brand and products.
- AR in Education
- AR can be leveraged to enhance educational content and provide valuable experiences to students.
Industries Being Reshaped
- Marketing and Advertising
- The use of accessible AR tools can revolutionize marketing campaigns and increase engagement with audiences.
- Packaging and Labeling
- AR can be leveraged to create engaging packaging and labeling experiences to enhance brand value and customer loyalty.
- Education and Training
- AR-enhanced educational content can offer students valuable and immersive learning experiences.
