Category
Lifestyle
Assisted Choices
Trend cluster
Category
Gamified
Exercise
At-home exercise takes on gamified elements to boost motivation.
4.4
Trend score
Trend
What is the Gamified Exercise trend?
Gamified Exercise: As home exercise has become a viable alternative to using gyms and public spaces, gamified exercise experiences for those working out at home are becoming more popular. These fitness-based games make the prospect of working out more enticing.
Insight
The consumer insight behind the Gamified Exercise trend
The COVID-19 pandemic inevitably changed consumers' lifestyles, with some people making permanent changes as they found what worked for them. This includes fitness and wellness habits--with consumers adapting to better fit into their new, at-home lifestyles--and some enjoying that so much that they decided to keep it as part of their routines post-pandemic.
Trend themes
Themes within the Gamified Exercise trend
Three behaviours holding the trend together01
Gamified Exercise
Offering gamification elements to exercise experiences has become a popular trend for consumers who prefer working out at home.
02
Interactive Workouts
The trend towards interactive and immersive workouts, makes exercising more engaging and enjoyable for consumers.
03
Connected Fitness
The rise of connected fitness allows people to keep track of their health progress with devices such as exercise bikes, balance boards, and smartphones apps.
Industry implications
What the Gamified Exercise trend means for industry
Where the trend changes the playbookFor
Fitness Equipment
The fitness equipment industry can innovate by developing more interactive devices to gamify workouts.
For
Tech Industry
The tech industry can develop new software applications and programs, which integrate with mobile devices and fitness devices.
For
Gaming Industry
The gaming industry can expand its reach and appeal by developing games that also offer physical exercise experience.
Workshop question
How is your brand responding to long-term changes brought on by the pandemic?
Trend signals
Trend signals for Gamified Exercise
Trend score 4.4 out of 10, from popularity 67%, activity 53%, freshness 13%.
Popularity67%
Activity53%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Gamified Exercise trend
8 featured examples from Jul 7, 2020 to Nov 16, 2022CategoryLifestyle
Gamified Exercise Applications
'Studio' is a Running Application That Adapts to the User
The use of technology to enhance fitness and working out experiences opens up opportunities for tech startups in the fitness industry.
CategoryLifestyle
In-App Fitness Video Games
Peloton Lanebreak is an Exercise Game for Connected Bikes
Fitness companies can capitalize on the trend of in-app fitness games, like Peloton Lanebreak, to offer new and innovative workout experiences to their customers.
CategoryLifestyle
Gamified Exercise Balance Boards
The NivaMD Bobo Home Electronic Balance Board is Interactive
The fitness equipment industry can explore gamification and sensor-based tracking with products like the NivaMD Bobo Home electronic balance board.
CategoryTech
Video Game Exercise Bikes
The Playpulse ONE Exercise Bike Rewards Riders with Gameplay
Produce entertainment-focused workout equipment to tap into the demand for engaging and effective exercise equipment.
CategoryLifestyle
Metaverse-Ready Exercise Bikes
The DETS BIKE Pro is an Engaging Indoor Gaming Bicycle
Manufacturers of fitness equipment will need to integrate gamification features into their products to stay competitive.
CategoryLifestyle
Gamified Exercising Video Series
Sciplay & Craig Ramsay Launch the Fitness & Slots Youtube Channel
The Fitness & Slots series highlights the intersection of gaming and fitness, creating opportunities for innovative gamified fitness experiences in the gaming industry.
CategoryTech
FItness-Focused Boxing Games
Nintendo Announced 'Fitness Boxing: Fist of the North Star'
Creating innovative fitness-focused games introduces new target demographics and broadens the audience reach.
CategoryLifestyle
Exercise-Based Video Games
The Ring Fit Adventure by Nintendo Delivers an Entertaining Workout
The Nintendo Ring Fit Adventure falls under the fitness gaming industry, presenting opportunities for more interactive and engaging workout video games.
