The Playpulse ONE exercise bike is an entertainment-focused piece of workout equipment that will work to reward users with access to gameplay or streaming content as they train. The unit features a functional exercise bike design that is paired with a 24-inch display that will require users to keep pedaling in order to continue watching content or play one of the four preloaded video games. This will work to immerse exercisers in their workout, while encouraging them to continue going and make them more likely to work out every day.
The Playpulse ONE exercise bike has an online multiplayer mode to let users connect with one another for competitive play and is available for preorder now with delivery expected in Q4 of 2021.
Key Themes Behind This Trend
- Entertainment-focused Workout Equipment
- Develop entertainment-focused workout equipment that rewards users with games or streaming content while they train, encouraging them to exercise regularly without losing interest.
- Gamification of Exercise
- Add gaming elements to exercise equipment to make workouts more engaging and enjoyable, creating a new form of exercise that combines entertainment with fitness.
- Online Multiplayer Fitness
- Incorporate online multiplayer modes into fitness equipment to allow users to compete with one another, which can motivate them to exercise longer and harder.
Where This Applies
- Fitness Equipment
- Produce entertainment-focused workout equipment to tap into the demand for engaging and effective exercise equipment.
- Gaming
- Collaborate with fitness equipment manufacturers to create video games that can be played while exercising, expanding the gaming industry into the fitness sphere.
- Streaming Services
- Partner with fitness equipment companies to provide streaming services for users to watch while they work out, creating a new revenue stream for streaming services and fitness equipment manufacturers alike.
