Category
Fashion
Code Switching
Trend cluster
Category
Sea Moss
Care
Sea moss enters the personal care industry in the form of cosmetics and supplements.
4.6
Trend score
What's Happening
What is the Sea Moss Care trend?
Sea Moss Care: Sea moss is becoming the newest "natural" trend in the personal care space, with everything from skincare products to supplements incorporating the ingredient for its soothing and energizing benefits.
Insight
The consumer insight behind the Sea Moss Care trend
Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers.
Evidence
Examples of the Sea Moss Care trend
CategoryLifestyle
Functional Sea Moss Gels
Planted Seeds Introduced the Blue Gold Sea Moss Gel & Green Gold Sea Moss
The expanding market for functional sea moss gels presents opportunities for wellness brands to meet the growing demand for products that promote overall health and well-being.
CategoryFashion
Premium Men's Skincare Brands
Caldera + Lab Launched a Line of Clean Men's Skincare Products
The growing awareness of men's skincare and the demand for high-quality, effective, and natural products present opportunities for innovation in the personal care industry.
CategoryFashion
Water-Activated Exfoliators
Cocokind's Sea Moss Exfoliator Gently Restores the Skin's Radiance
The beauty industry could benefit from offering more water-activated, natural exfoliators with newer, plant-based ingredients for an eco-friendly edge.
CategoryFashion
Detangling Haircare Nectars
Pattern Beauty's Detangling Nectar is Infused with Sea Moss
Beauty and personal care brands can consider entering the growing market for hair care products designed specifically for curly, coily, and tight textures, with added emphasis on…
CategoryLifestyle
Sea Moss Gummy Supplements
BDE Gummy offers Non-GMO Sea Moss Supplements for Brain Health
Nutraceutical companies can capitalize on the popularity of sea moss supplements to create innovative and functional dietary supplements.
CategoryLifestyle
Sea Moss Supplements
HERBIFY's Irish Sea Moss Supplement Promotes Cognitive Function
Disruptive innovation opportunity: Utilize Irish sea moss and bladderwrack in the development of nutraceutical products for cognitive health, skin care, joint health, and more.
Workshop question
How is your brand establishing trust among its customers?
Trend themes
Themes within the Sea Moss Care trend
Three behaviours holding the trend together01
Natural ingredients
Consumers trust in natural ingredients due to the familiarity these ingredients offer them, making them more comfortable with applying topically or ingesting. Brands that use and market natural ingredients are therefore seen as more trustworthy to these consumers.
02
Water-Activated Skincare
Water-activated skincare products are gaining popularity. Brands can consider incorporating ingredients like Irish moss to create unique and innovative products that are both effective and gentle.
03
Premium Men's Skincare
There is a growing demand for clean and natural men's skincare products. Brands can develop organic and wild-harvested botanicals based skincare for men to capture this market.
Industry implications
What the Sea Moss Care trend means for industry
Where the trend changes the playbookFor
Personal Care
Companies creating personal care products can benefit from the growing demand for natural ingredients and water-activated skincare.
For
Supplements
Brands creating supplements can incorporate natural ingredients such as sea moss and market them towards those looking to improve their cognitive functions or overall immune system.
For
Haircare
Haircare brands can create innovative products like detangling nectars that incorporate sea moss to offer consumers with curly and coily hair natural and effective solutions for hair management.
Trend signals
Trend signals for Sea Moss Care
Trend score 4.6 out of 10, from popularity 63%, activity 58%, freshness 17%.
Popularity63%
Activity58%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
