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Sea Moss Care

Sea moss enters the personal care industry in the form of cosmetics and supplements

Trend - Sea moss is becoming the newest "natural" trend in the personal care space, with everything from skincare products to supplements incorporating the ingredient for its soothing and energizing benefits.

Insight - Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers.
Workshop Question - How is your brand establishing trust among its customers?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
20,235 Total Clicks
Date Range:
Jan 20 — Jul 21
Trending:
Just New and Average
Consumer Insight Topics:

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