Category
Eco
Circular Simplicity
Trend cluster
Category
STEM
Subscriptions
Subscription boxes for kids are based on building STEM skills.
5.0
Trend score
Trend
What is the STEM Subscriptions trend?
STEM Subscriptions: As STEM skills are introduced to children at earlier ages, brands are offering subscription boxes with educational toys, visuals and activities that help build and improve children's STEM skills over time.
Insight
The consumer insight behind the STEM Subscriptions trend
Millennial parents are particularly focused on fostering skills that will one day help their kids adapt to the world, whether that's in work, recreation, or creative outlets. Millennial parents want to get their children accustomed to these necessary skills at a young age, so they come easier to them as they grow older.
Trend themes
Themes within the STEM Subscriptions trend
Three behaviours holding the trend together01
Early STEM Education
Brands are offering subscription boxes with educational toys, visuals and activities that help build and improve children's STEM skills over time.
02
Experiential Learning
Subscription boxes that offer educational activities and hands-on experience cater to the trend of experiential learning for children.
03
Gender Balance
Subscription boxes featuring diverse female role models help promote gender balance in STEM education.
Industry implications
What the STEM Subscriptions trend means for industry
Where the trend changes the playbookFor
Education
The education industry can take advantage of the trend of subscription boxes to offer students experiential learning and early exposure to STEM skills.
For
Toy Manufacturing
Toy manufacturers can develop STEM-focused toys that inspire children to learn and explore scientific concepts.
For
Agriculture
The agriculture industry can tap into the trend of experiential learning with STEM gardening kits that teach children about plants, food, and ecosystems.
Workshop question
How is your brand prioritizing the development of its customers?
Trend signals
Trend signals for STEM Subscriptions
Trend score 5.0 out of 10, from popularity 75%, activity 64%, freshness 11%.
Popularity75%
Activity64%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the STEM Subscriptions trend
6 featured examples from Feb 27, 2021 to Jan 27, 2022CategoryLife-Stages
3-in-1 STEM Toys
The ‘Spiral Spring Science Kit’ is Great for Inquisitive Minds
Manufacturing companies that integrate STEM education into their products will appeal to consumers seeking educational toys.
CategoryLife-Stages
Hands-On Programmable STEM Toys
The 'Crowbits' Electronic Blocks Support STEM Education and More
Trend opportunities include developing programmable toy offerings and expanding the market for STEM education toys to reach new demographics and skill levels.
CategoryLife-Stages
STEM Activities Subscription Boxes
The GIGIL STEM Subscription Boxes Come with Hands-On Activities
The subscription box industry can offer STEM subscription boxes as a way to expand their market and offer educational and engaging activities for customers.
CategoryLife-Stages
STEM Gardening Kits
The Organic Terrarium Kids Grow Kit Creates a Living Ecosystem in Seven Days
Educational toy manufacturers can capitalize on the growing trend of STEM education with gardening kits that teach kids about biology, ecology, and environmental sustainability.
CategoryLife-Stages
STEM-Focused Tween Kits
Tinker Crate is a Great STEM Subscription Box for Hands-On Tweens & Teens
Education industry can adopt the subscription-based model developed by Kiwi Crate to deliver hands-on STEM education for tweens.
CategorySocial Good
Kid-Friendly Subscription Boxes
Girls Can! Crate is Made to Inspire and Empower Kids Ages 5 to 10
Educational institutions and companies can utilize the strategy of incorporating diverse role models to create more inclusive and inspiring learning environments.
