The PÜR X Barbie has been introduced as the latest makeup line to draw its inspiration from the iconic doll from Mattel.
The collection spotlights a full range of face and body products, which includes brushes, eye palettes, highlighters, lipsticks and glosses, perfumes, skincare, and nail polish. All of the products are outfitted in vivid hot pink branding, staying true to Barbie's iconic aesthetic.
Although the hot pink packaging and gold-lettered Barbie branding certainly make the inspiration behind the products clear, they're all incredibly versatile. To accomplish this, PÜR sticks to classic neutral shades of pink and brown for its palettes, and features a simple range of lip colors that include varying shades of nude to complement different skin tones, and timeless reds and pinks.
Image Credit: PÜR
Why This Trend Is Growing
- Doll-inspired Makeup Lines
- Opportunity for other makeup companies to collaborate with iconic toy brands to create themed collections.
- Versatile Packaging
- Opportunity for brands to incorporate unique branding without limiting the versatility of their products.
- Classic Neutral Tones
- Opportunity for brands to focus on simple and timeless color palettes with a wide appeal.
Industries Being Reshaped
- Cosmetics and Beauty
- Companies in this industry can collaborate with toy companies to create unique and themed makeup collections.
- Fashion and Apparel
- Fashion brands can create doll-inspired clothing lines to complement makeup collections and vice versa.
- Marketing and Advertising
- Marketing and advertising agencies can help brands develop versatile packaging that still resonates with customers and promotes brand recognition.
