Vegan charcuterie boards become more popular
Trend - Brands are increasingly offering individual cheese and meat products, or entire collections, designed for charcuterie boards that are completely plant-based--catering to people with restricted diets.
Insight - The variety that now exists in the alternative ingredients market is such that consumers are able to experiment with what they consume in this space, rather than taking what they can get. This includes taking part in food rituals and traditions that were once difficult to engage with as vegetarians or vegans.
Insight - The variety that now exists in the alternative ingredients market is such that consumers are able to experiment with what they consume in this space, rather than taking what they can get. This includes taking part in food rituals and traditions that were once difficult to engage with as vegetarians or vegans.
Workshop Question - How is your brand offering realistic alternative ingredients?
Trend Themes
1. Alternative Ingredients Market - The variety in the alternative ingredients market is such that consumers are able to experiment with what they consume, rather than taking what they can get.
2. Vegan-friendly Products - Vegan-friendly options are expanding into new categories such as charcuterie, providing meat-free ways to enjoy appetizers and portfolios.
3. Curated Vegan Collections - Companies are now offering curated vegan collections of meat-free options, catering to an expanding market of consumers.
Industry Implications
1. Food Products and Services - Food companies can leverage the trend toward alternative ingredients and curated vegan options to create new meat-free products and services.
2. Retail - Retailers can benefit from expanding their product offerings to meet the growing demand for curated vegan and meat-free options.
3. Hospitality - Hotels, restaurants, and other hospitality businesses can offer curated vegan options as part of their menus, catering to a growing market of consumers with dietary restrictions.
