Vegan mayo options are becoming more popular
Trend - As alternative ingredients continue their rise in popularity, vegan mayo is now more easily found in stores. These plant-based mayonnaise options are based in ingredients like avocado oil, and come in different flavors.
Insight - Consumers' preference for alternative ingredients no longer just comes from subscribing to veganism, or due to medical issues. Now, the sophistication of alternative ingredients on the market has made consumers more willing to experiment with different flavors and versions of traditional items--particularly when they promise better health.
Insight - Consumers' preference for alternative ingredients no longer just comes from subscribing to veganism, or due to medical issues. Now, the sophistication of alternative ingredients on the market has made consumers more willing to experiment with different flavors and versions of traditional items--particularly when they promise better health.
Workshop Question - How is your brand providing authentic alternative ingredients?
Trend Themes
-
Alternative Ingredients — Consumers' preference for alternative ingredients has opened the door for plant-based alternatives like vegan mayo.
-
Flavored Condiments — The rise of plant-based alternatives has led to more flavorful, vegan-friendly condiments, such as those from Hellmann's and HLTHPUNK.
-
Specialty Diet Products — The popularity of specialty diets, particularly keto and Whole30, has led to the creation of eggless and gluten-free mayo options.
Industry Implications
-
Food Manufacturing — Food manufacturers can tap into alternative ingredients and specialty diets to create unique and innovative products.
-
Packaging Design — The rise of plant-based alternatives and flavored condiments creates an opportunity for creative packaging design to catch consumer attention.
-
Marketing and Advertising — Incorporating creative marketing and advertising strategies, such as Hellmann's giveaway to those with the last name 'Bacon,' can increase brand recognition and drive sales.
