In addition to being able to purchase a plain plant-based mayonnaise alternative from Hellmann's, consumers will soon be able to enjoy extra flavorful varieties like Garlic, Chipotle and Baconnaise. Joining the brand's original Vegan Mayo, these new flavored products appeal to specific consumer groups, such as bacon lovers who are interested in plant-based eating.
To promote Baconnaise, Hellmann's is giving away 250 jars to UK residents who can prove that their last name is “Bacon.” To further promote the product, 80 jars of vegan Baconnaise are also going to be sent to residents who live on Bacon streets across the UK.
These new varieties of plant-based mayonnaise from Hellmann's are launching at the perfect time for Veganuary, when many people will be trying on a plant-based diet for the first time.
Image Credit: Hellmann's