Ice cream brands offer products made from upcycled ingredients
Trend - Upcycling has become an increasingly popular sustainable solution for cutting waste in production, and ice cream brands are now offering the same. These desserts are made with ingredients that would otherwise go to waste--catering to consumers' increasingly eco-conscious sensibilities.
Insight - Sustainability as a focus for both businesses and consumers isn't slowing down, with the climate crises' recent acceleration making both people and institutions feel more urgency around reducing their environmental impact. For the average consumer, this means making small changes in their lives and purchase decisions--and they're increasingly turning to brands that make this form of eco-friendly consumption easier to achieve.
Insight - Sustainability as a focus for both businesses and consumers isn't slowing down, with the climate crises' recent acceleration making both people and institutions feel more urgency around reducing their environmental impact. For the average consumer, this means making small changes in their lives and purchase decisions--and they're increasingly turning to brands that make this form of eco-friendly consumption easier to achieve.
Workshop Question - How could your brand better prioritize sustainability?
Trend Themes
1. Upcycled Frozen Desserts - Ice cream brands and suppliers are exploring the use of upcycled ingredients in their products, catering to environmentally conscious consumers and reducing waste in production.
2. Sustainable and Boozy Ice Creams - Ice cream companies are partnering with sustainable spirit brands to create new, decadent, and eco-friendly flavors that appeal to consumers with a sweet tooth and a love for cocktails.
3. Zero-waste Frozen Treats - Innovative entrepreneurs are turning food waste, like overripe bananas and broken candies, into delicious and healthy ice creams, appealing to consumers that prioritize zero-waste and plant-based lifestyles.
Industry Implications
1. Food and Beverage - The food and beverage industry, especially ice cream manufacturers and suppliers, should invest in upcycling and zero-waste production methods to reduce their environmental impact and meet increasing consumer demand for sustainable products.
2. Spirits and Alcohol - The spirits and alcohol industry should collaborate with ice cream companies to create new boozy flavors using their sustainable products, targeting consumers who want to indulge in their sweet and alcoholic cravings while supporting eco-friendly initiatives.
3. Sustainable Packaging - The packaging and waste management industry should develop new viable and eco-friendly packaging solutions catering to frozen treats like ice cream, which typically generate a lot of waste and pollution, using upcycling and recycling techniques.
