Category
Tech
Escalation Logic
Trend cluster
Category
Kid
Metaverse
Brands use the metaverse to create immersive experiences for kids.
5.2
Trend score
What's Happening
What is the Kid Metaverse trend?
Kid Metaverse: Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Insight
The consumer insight behind the Kid Metaverse trend
Today's kids are truly digital natives, as they've never known any alternatives to the digital experiences and interactions that are now ubiquitous. Their digital competence offers new avenues of engagement for kids' brands looking to be more innovative--particularly as they're more easily able to pick up on new technologies in the same way it's generally easier for children to learn languages.
Trend themes
Themes within the Kid Metaverse trend
Three behaviours holding the trend together01
Kid-Centered Metaverse Experiences
Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining.
02
Marketing in the Metaverse
Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users.
03
Virtual Toy Worlds
Toys industry brands are creating engaging virtual metaverse experiences that allow kids to explore toy worlds, collect coins, compete in challenges, unlock secret codes, redeem items for their avatars and e-mobility solutions.
Industry implications
What the Kid Metaverse trend means for industry
Where the trend changes the playbookFor
Sports
Sports industries can leverage metaverse mascots and challenge courses to promote game awareness and engage younger audiences in interactive ways.
For
Footwear & Fashion
Footwear and fashion industries can develop immersive experiences in the metaverse to promote products and strengthen brand awareness that appeals to younger Gen Z and Gen Alpha users.
For
Toys & Retail
Toy retailers and brands can create immersive virtual metaverse toy worlds that aims to inspire holiday wish lists and encourages children to explore new product offerings.
Workshop question
Which unexplored avenues for engagement could your brand work on?
Trend signals
Trend signals for Kid Metaverse
Trend score 5.2 out of 10, from popularity 76%, activity 67%, freshness 13%.
Popularity76%
Activity67%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Kid Metaverse trend
4 featured examples from Apr 28 to Sep 27, 2022CategoryLife-Stages
Fun-Filled Toy Metaverses
Walmart Land and Walmart’s Universe of Play Offer Immersion on Roblox
Creating metaverse experiences on popular gaming platforms could entice younger audiences to engage with retail brands more regularly.
CategoryMarketing
Metaverse Soccer Mascots
UEFA's Presence in the Metaverse Gets More Kids Playing Soccer
Sports entertainment companies and organizations can leverage the metaverse to create innovative fan experiences and develop new revenue streams with virtual merchandise and event…
CategoryMarketing
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Companies in the footwear industry can use platforms like Roblox to showcase their products in interactive ways and engage with younger target markets.
CategoryMarketing
Kid-Friendly Sporty Metaverses
The Cicaverse is an Immersive Experience from Clarks on Roblox
Footwear and fashion brands can explore the metaverse as a way to reach a younger audience and offer interactive, product-focused experiences.
