Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Desserts
Ice creams and other dairy-based desserts are focusing on probiotics.
3.9
Trend score
Trend
What is the Probiotic Desserts trend?
Probiotic Desserts: Ice cream and similar desserts like gelato and frozen yogurt are now being made with an emphasis on their probiotic and prebiotic content. By incorporating live cultures into these desserts, brands are able to appeal to health-conscious consumers.
Insight
The consumer insight behind the Probiotic Desserts trend
The shift in "diet culture" in recent years has been one that prioritizes balance--with consumers focusing less on restricting their diets, and more on ingredients, sustainability, and nutritional value. This means that consumers are willing to indulge, but are turning more to brands that help them offset the impact of "unhealthy" foods by incorporating healthy ingredients.
Trend themes
Themes within the Probiotic Desserts trend
Three behaviours holding the trend together01
Probiotics in Desserts
Brands are adding live cultures to desserts, such as ice cream, gelato, and frozen yogurt, to appeal to health-conscious consumers prioritizing balance and healthy ingredients when indulging.
02
Plant-Based Dairy Alternatives
Consumers are looking for healthier alternatives to dairy products, leading brands to develop vegan options, such as nut cheese, oat milk soft serve, and plant-based gelato.
03
Functional Ingredients in Frozen Desserts
Frozen dessert brands are incorporating probiotics and prebiotic fiber to support digestive function and immune health, like in frozen yogurt and Greek yogurt cheesecake.
Industry implications
What the Probiotic Desserts trend means for industry
Where the trend changes the playbookFor
Dairy-Free Products
As more consumers turn to plant-based options, the dairy-free industry has great potential for innovation in developing vegan cheese, dairy-free drinks, and yogurt alternatives with added benefits.
For
Health and Wellness
The health and wellness industry can leverage the trend toward incorporating functional ingredients into desserts by developing more products that promote balance, nutrition, and gut health.
For
Food and Beverage Industry
The overall food and beverage industry can take note of the growing trend toward healthier, functional dessert options that appeal to consumers' desire for indulgence and healthy living.
Workshop question
How could your brand better cater to consumers' desire for balanced indulgence?
Trend signals
Trend signals for Probiotic Desserts
Trend score 3.9 out of 10, from popularity 58%, activity 40%, freshness 20%.
Popularity58%
Activity40%
Freshness20%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Desserts trend
6 featured examples from Apr 22, 2022 to Dec 14, 2023CategoryMarketing
Gut-Friendly Plant-Based Yogurts
The Coconut Collaborative Gut Health Yog is Flavorful
The plant-based food industry can harness the trend towards gut-friendly products to create new market opportunities.
CategoryLifestyle
Dessert-Inspired Greek Yogurts
Chobani is Introducing the 'Chobani Creations' Greek Yogurt Line
The dessert-inspired Greek yogurt trend is disrupting the food and beverage industry.
CategoryLifestyle
Greek Frozen Yogurt Pints
Enlightened's New Pints are Made with Premium Greek Yogurt
Disruptive innovation opportunity: Transform the frozen dessert industry by introducing healthier and more nutritious options that still deliver on taste and indulgence.
CategoryLifestyle
Probiotic-Enriched Frozen Yogurts
Mixmi Froyo Shares Live and Active Cultures and Prebiotic Fiber
Opportunity for the health and wellness industry to incorporate functional ingredients that support immune and digestive health in their products.
CategoryLifestyle
Lifestyle-Conscious Dairy Products
These Chobani Products are High-Protein and Reduced in Sugar
The dairy industry can take advantage of this trend by incorporating more high-protein and low-sugar products into their product lines to offer healthier options to consumers.
CategoryLifestyle
Low-Sugar Frozen Yogurt Bars
Enlightened Greek Yogurt Bars Have Four Servings Per Box
The low-sugar and probiotic trend presents disruptive opportunities and potential for new products in the food and beverage industry.
