Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cultural
Kit
Food brands offer beverage-making kits inspired by Latin American flavors.
4.2
Trend score
Trend
What is the Cultural Kit trend?
Cultural Kit: At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity. These kits offer nostalgia for those who grew up with these flavors--and for those who didn't, an interactive way to expand their knowledge of other cuisines.
Insight
The consumer insight behind the Cultural Kit trend
Food kits are popular because they make busy consumers' lives easier by reducing time spent cooking, without sacrificing quality. The growth of the meal kit business model has resulted in brands competing for market share, often by broadening their demographic appeal. Authenticity in this process is important to consumers who are accustomed to homemade cultural foods, and therefore have high expectations for food brands that prioritize convenience in their cultural offerings.
Trend themes
Themes within the Cultural Kit trend
Three behaviours holding the trend together01
Authentic Cultural Food Kits
The growth of the meal kit business model has resulted in brands competing for market share by prioritizing authenticity in their cultural offerings.
02
Latin American Beverage Kits
At-home beverage kits that encapsulate the flavors that are popular in Latin American countries are seeing more popularity.
03
Culture-Inspired Alcohol Kits
Brands are creating spirit sets that honor a particular culture, offering consumers a unique and memorable experience.
Industry implications
What the Cultural Kit trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage brands can benefit from the rise of cultural food and beverage kits.
For
Alcohol
The rise of culture-inspired spirit sets offers new opportunities in the alcohol industry.
For
E-commerce
The popularity of food and beverage kits and gift sets presents an opportunity for the e-commerce industry.
Workshop question
How could your brand offer consumers convenience, without sacrificing on the quality of your product/service?
Trend signals
Trend signals for Cultural Kit
Trend score 4.2 out of 10, from popularity 56%, activity 53%, freshness 17%.
Popularity56%
Activity53%
Freshness17%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
South America
Evidence
Examples of the Cultural Kit trend
7 featured examples from Sep 24, 2021 to Jul 25, 2023CategoryLifestyle
Culture-Inspired Spirit Sets
Candela Mamajuana Releases a Limited Holiday 'Coquito Kit'
Manufacturers can capitalize by creating their own take on culturally-inspired holiday drinks as limited edition releases.
CategoryLifestyle
Latin-American Beverage Bombs
A Dozen Cousins & Alter Eco Made Treats for Hispanic Heritage Month
The food industry can take advantage of the Latino-themed food product trend by creating new products or offering traditional Latin American recipes with a modern twist.
CategoryLifestyle
Guac-Filled Margarita Glasses
Good Foods' GUAC-a-RITA Has a Compartment for Snacks and Drinks
The launch of Guac-Filled Margarita Glasses presents a disruptive innovation opportunity for the food and beverage industry to develop more convenient and novel food products that…
CategoryLifestyle
Mexican Hot Chocolate Kits
McCormick's Collab Celebrates Día de los Muertos
Create food and beverage products and experiences that celebrate cultural holidays and traditions, and provide authentic and comprehensive sensory experiences.
CategoryMarketing
Salsa Macha Kits
Masienda's Pura Macha Salsa Trio is Delicious and Aesthetically Pleasing
The food and beverage industry can explore the creation of new lines of Mexican condiments, such as salsa macha, to cater to evolving consumer taste preferences.
CategoryLifestyle
Persimmon Cocktail Kits
The Japanese Breakfast Cocktail Courier Kit Fuses Mexican & Asian Flavors
Liquor companies can collaborate with chefs, artists or musicians to create bespoke cocktails with unique flavors that reflect their brand.
CategoryLifestyle
Queso-Paired Cocktail Kits
Cacique Created Cinco de Mayo Cocktail Kits Featuring Queso Cheese
Home cocktail delivery services can explore partnering with food companies to offer unique food and drink pairing experiences.
