Brands release retro NFTs to draw in specific demographics
Trend - Brands are using blockchain tech as a way to bring nostalgic products and aesthetics into consumers' contemporary tech habits. Everything from retro art to classic children's books are being adapted into NFT formats that balance both novelty and nostalgia.
Insight - North American consumers have been in a more reflective state as local and global issues became more visible— or worsened—over the pandemic. This offers a partial explanation for the current prevalence of 90s and 80s nostalgia. With the rapid changes that happened seemingly overnight over the pandemic, many consumers are finding themselves especially connected to the comforting and familiar habits of their childhoods.
Insight - North American consumers have been in a more reflective state as local and global issues became more visible— or worsened—over the pandemic. This offers a partial explanation for the current prevalence of 90s and 80s nostalgia. With the rapid changes that happened seemingly overnight over the pandemic, many consumers are finding themselves especially connected to the comforting and familiar habits of their childhoods.
Workshop Question - How could your brand use modern tech to channel nostalgia?
