The Ben & Jerry's x Nike SB Dunks are sure to capture consumer attention in light of the playfully unconventional partnership and the ultra-chromatic exterior of the sneakers themselves. Collaborations between footwear and food & beverage brands have proven to be quite popular in recent years--the Arizona x adidas partnership from last year is just one great example.
The colorway of the Ben & Jerry's x Nike SB Dunks is informed by the palette of the beloved ice cream brand. Naturally, the companies also include some whimsical details like the 'CHUNKY DUNKY' annotation on the tongue which is "a play on Ben & Jerry’s classic banana, fudge, and walnut ice cream flavor." The chic and highly anticipated silhouette even boasts an eye-captivating cow print.
Image Credit: Instagram @94_sbchef