Category
Business
Category Mashups
Trend cluster
Category
SMS
Commerce
Brands are integrating shopping services into mobile SMS applications.
3.6
Trend score
Trend
What is the SMS Commerce trend?
SMS Commerce: Retailers are seamlessly integrating text message shopping services into their business models. This allows customers to browse, purchase, and pay for products directly through a text message rather than using a mobile storefront application or website. This reduces online order friction.
Insight
The consumer insight behind the SMS Commerce trend
While many consumers are familiar with mobile storefront applications, these apps often present barriers to customers that aren't intimately familiar with the technology. Additionally, navigating and shopping on small phone screens is difficult for these groups as well. As a result, retailers are offering seamless shopping services via SMS messages, allowing customers to interact with chatbots that will navigate the online shopping ecosystem, reducing friction and increasing retention.
Trend themes
Themes within the SMS Commerce trend
Three behaviours holding the trend together01
Conversational Commerce
Brands are integrating chatbot services into their SMS business models for seamless customer interaction and increased sales opportunities.
02
Text-to-Buy Solutions
Text-to-buy features integrated with accelerated checkout systems and SMS marketing offer simplified purchasing options for customers and revenue drivers for merchants.
03
SMS Marketing Campaigns
SMS-based marketing campaigns allow for targeted messages and direct purchasing options for customers, with the potential for increased brand engagement and repeat sales.
Industry implications
What the SMS Commerce trend means for industry
Where the trend changes the playbookFor
Retail Industry
The ease and speed of SMS-based shopping services, chatbots, and text-to-buy solutions has the potential to increase sales and improve customer retention for retailers.
For
Marketing Industry
The integration of SMS marketing campaigns and chatbot services for conversational commerce opens up new avenues for personalized communication and increased engagement between brands and customers.
For
Mobile Technology Industry
The growth of SMS-based shopping services and marketing campaigns presents new opportunities for mobile technology companies and accelerates the development of more efficient and user-friendly mobile purchasing platforms.
Workshop question
How could your brand benefit from leveraging older, more familiar technology for accessibility?
Trend signals
Trend signals for SMS Commerce
Trend score 3.6 out of 10, from popularity 54%, activity 39%, freshness 14%.
Popularity54%
Activity39%
Freshness14%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the SMS Commerce trend
5 featured examples from Aug 4 to Dec 17, 2022CategoryBusiness
Text-to-Shop Retail Services
Walmart Text to Shop Makes it Easier Than Ever to Shop
Retailers can offer mobile and text-to-shop services to cater to changing customer preferences and habits.
CategoryTech
Conversational E-Commerce Features
Attentive Debuts New SMS-Based Text-to-Buy Solution for Shopify
By implementing conversational commerce and text-to-buy solutions, e-commerce businesses can create more engaging and personalized shopping experiences, leading to increased sales…
CategoryBusiness
Text Messenger Checkout Applications
'Postscript' Uses Text-To-Buy to Improve Customer Retention
Postscript's text-to-buy feature offers an innovative solution for e-commerce businesses to drive revenue and improve customer retention.
CategoryBusiness
SMS Commerce Services
klaviyo Allows Customers and Brands to Sell or Buy Products via SMS
SMS commerce services like klaviyo are disrupting traditional e-commerce models and creating new opportunities for businesses to connect with customers.
CategoryBusiness
Text Message Shopping Services
Textual is a Conversational Commerce Platform for SMS
Retailers can benefit from integrating conversational commerce and text message marketing to improve sales and customer engagement.
