Category
Lifestyle
Festive Fusions
Trend cluster
Category
Zero-Carbon
Packaging
Carbon-neutral packaging becomes a priority for eco-focused brands.
5.0
Trend score
Trend
What is the Zero-Carbon Packaging trend?
Zero-Carbon Packaging: Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral (or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.
Insight
The consumer insight behind the Zero-Carbon Packaging trend
Not long ago, "green" branding and unclear environmental claims on products were the norm. With more access to information than ever before, and in seeing how the climate crisis is accelerating, consumers have become more discerning when it comes to eco branding claims that don't have measurable impact. Now, brands are having to consider the environmental impact of their entire production cycles if they want to authentically claim sustainability to today's more critical consumer.
Trend themes
Themes within the Zero-Carbon Packaging trend
Three behaviours holding the trend together01
Carbon-Neutral Packaging
As the move towards sustainability becomes more urgent, brands now have more carbon-neutral packaging options available to fulfill claims of offering products with no carbon impact.
02
Net-Zero Carbon Emissions
Businesses are increasingly committing to being net-zero by using carbon-offset algorithms and by setting ambitious goals, from achieving net-zero by 2035 for luxury fashion label Mulberry to becoming net-zero by 2050 for food producer Del Monte.
03
Upcycling of Food Waste
Del Monte's Upcycled Certified products, Boost Me Fruit Infusions and Del Monte Gut Love, show the brand's ongoing efforts to achieve net-zero carbon emissions by 2050 by redirecting approximately 130,000 pounds of pineapple juice each year from food waste and reducing greenhouse gas emissions.
Industry implications
What the Zero-Carbon Packaging trend means for industry
Where the trend changes the playbookFor
Sustainable Packaging
Companies in this industry can focus on developing carbon-neutral or net-zero carbon emissions packaging solutions to target eco-conscious consumers and reduce their environmental impact.
For
Fashion
The fashion industry can innovate by setting ambitious goals, such as Mulberry's aim to become net-zero by 2035, and by adopting sustainable practices, such as upcycling waste into new products.
For
Food and Beverage
In the food and beverage industry, companies can reduce food waste, develop upcycling solutions, use sustainable packaging, and commit to being net-zero carbon emissions by setting ambitious goals, such as Del Monte's aim to achieve net-zero by 2050.
Workshop question
How could your brand better prioritize sustainability with measurable impact?
Trend signals
Trend signals for Zero-Carbon Packaging
Trend score 5.0 out of 10, from popularity 69%, activity 59%, freshness 23%.
Popularity69%
Activity59%
Freshness23%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Zero-Carbon Packaging trend
7 featured examples from Apr 21, 2022 to Apr 10, 2024CategoryEco
Aseptic Eco Beverage Packaging
The Tetra Brik Aseptic 200 Slim Leaf Carton is Paper-Based
The Tetra Brik Aseptic 200 Slim Leaf carton disrupts the beverage packaging industry with its eco-friendly, paper-based construction.
CategoryEco
Luxe Carbon-Neutral Bags
The Mulberry Lily Zero Collection Shares 12 Earth-Friendly Styles
The carbon-neutral Mulberry Lily Zero collection showcases opportunities for the luxury fashion industry to innovate and differentiate themselves by offering eco-friendly products…
CategoryMarketing
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Neutral Foods' carbon-neutral packaging opens up disruptive innovation opportunities for the sustainable packaging industry.
CategoryEco
Sustainable Laundry Packaging
Ecover Launches the Laundry Capsules with Eco-Friendly Packaging
Innovative opportunities for household cleaning brands to adopt eco-friendly packaging solutions and plant-based ingredients in their product offerings.
CategoryEco
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
The industry can explore eco-friendly packaging solutions to reduce their environmental impact and appeal to eco-conscious consumers.
CategoryLifestyle
Sustainable Fruit Cups
Del Monte Curbs Food Waste with Two New Upcycled-Certified Products
The upcycling of food waste and the introduction of sustainable packaging within the industry are clear opportunities for food and beverage companies to invest in more environment…
CategoryEco
Certified Reusable Bottles
Dopper Launches Gold Cradle to Cradle Certified Reusable Bottles
Beverage companies can implement sustainable practices such as using reusable bottles made with eco-friendly materials to reduce plastic waste and protect the environment.
