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Zero-Carbon Packaging

Carbon-neutral packaging becomes a priority for eco-focused brands

Trend - Brands that offer products with no carbon impact have to consider how these products will be packaged and/or delivered in order to fulfill their claims. Now, more carbon-neutral (or positive) packaging options are becoming available as the move towards sustainability becomes more urgent.

Insight - Not long ago, "green" branding and unclear environmental claims on products were the norm. With more access to information than ever before, and in seeing how the climate crisis is accelerating, consumers have become more discerning when it comes to eco branding claims that don't have measurable impact. Now, brands are having to consider the environmental impact of their entire production cycles if they want to authentically claim sustainability to today's more critical consumer.
Workshop Question - How could your brand better prioritize sustainability with measurable impact?
Trend Themes
1. Carbon-neutral Packaging - As the move towards sustainability becomes more urgent, brands now have more carbon-neutral packaging options available to fulfill claims of offering products with no carbon impact.
2. Net-zero Carbon Emissions - Businesses are increasingly committing to being net-zero by using carbon-offset algorithms and by setting ambitious goals, from achieving net-zero by 2035 for luxury fashion label Mulberry to becoming net-zero by 2050 for food producer Del Monte.
3. Upcycling of Food Waste - Del Monte's Upcycled Certified products, Boost Me Fruit Infusions and Del Monte Gut Love, show the brand's ongoing efforts to achieve net-zero carbon emissions by 2050 by redirecting approximately 130,000 pounds of pineapple juice each year from food waste and reducing greenhouse gas emissions.
Industry Implications
1. Sustainable Packaging - Companies in this industry can focus on developing carbon-neutral or net-zero carbon emissions packaging solutions to target eco-conscious consumers and reduce their environmental impact.
2. Fashion - The fashion industry can innovate by setting ambitious goals, such as Mulberry's aim to become net-zero by 2035, and by adopting sustainable practices, such as upcycling waste into new products.
3. Food and Beverage - In the food and beverage industry, companies can reduce food waste, develop upcycling solutions, use sustainable packaging, and commit to being net-zero carbon emissions by setting ambitious goals, such as Del Monte's aim to achieve net-zero by 2050.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 72 Examples:
92,179 Total Clicks
Date Range:
May 21 — Apr 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Recyclable Beauty Gift Packs
Recyclable Beauty Gift Packs
Eviosys, Grown.Bio & Verescence Features Sustainable Components
Three packaging manufacturers, Eviosys, Grown.Bio and Verescence, teamed up to create 100% recyclable beauty gift packs and the limited-edition designs set the tone for a more sustainable future in... MORE
Celebratory Sushi Specials
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Krispy Rice Offers the Limited-Edition Birthday Box for its Anniversary
The LA-rooted delivery-based sushi kitchen Krispy Rice celebrates its one-year anniversary with the limited-edition Birthday Box, which offers fans of the sushi brand a sneak peek of the new menu... MORE
Luxe Carbon-Neutral Bags
Luxe Carbon-Neutral Bags
The Mulberry Lily Zero Collection Shares 12 Earth-Friendly Styles
Mulberry is working towards its goal of becoming net-zero by 2035 and it is now introducing its very first carbon-neutral collection with Lily Zero. This sustainably minded collection shares 12... MORE
Sustainable Cereal Packaging
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Weetabix Now Features Fully Recyclable Packaging
The Weetabix Food Company has announced fully recyclable packaging for its cereal and On The Go drinks as part of its sustainability initiative, which comes two-years ahead of schedule. The move was... MORE
Reusable Cookie Tins
Reusable Cookie Tins
Bougie Bakes' Cookie Packages are Sustainable & Waste-Reducing
Inspired by its original white and gold product boxes, Bougie Bakes created reusable cookie packages that are completely sustainable and complemented by carbon-neutral deliveries. The reusable... MORE
Sustainable Fruit Cups
Sustainable Fruit Cups
Del Monte Curbs Food Waste with Two New Upcycled-Certified Products
In recent years, Del Monte Foods, Inc has launched several initiatives to reduce food waste to achieve net-zero carbon emissions by 2050. Now the American food producer has announced that two more... MORE
Certified Reusable Bottles
Certified Reusable Bottles
Dopper Launches Gold Cradle to Cradle Certified Reusable Bottles
Dopper has introduced the first reusable bottle collection to achieve Gold level certification from the Cradle to Cradle Product Innovation Institute, demonstrating its dedication to eliminating... MORE
Zero-Carbon Milk Cartons
Zero-Carbon Milk Cartons
Organic Meadow Launched North America's First Carbon-Neutral Milk Carton
Guelph-based farmer-owned co-operative Organic Meadow transitioned its two-liter organic milk to carbon-neutral milk cartons that are the first of their kind in North America. The paperboard... MORE

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