For the summer, True Scoops is introducing Pint-Sized Ice Cream Mixes and Sauce Mixes so that ice cream lovers of all ages can enjoy shelf-stable ice cream mixes that don't need to be prepared with a special appliance. The Vanilla Bean, Chocolate and Strawberry varieties only need half-and-half to be added with an electric stand mixer or a hand mixer, not an ice cream maker, and no hand-churning is necessary.
In fact, the process of making the ice cream at home is so simple, the brand calls it "EZ-Freezy." With these mixes, making ice cream can become a fun and rewarding family activity.
To accompany the decadent DIY ice cream mixes, the brand also introduced Hot Fudge and Salted Butterscotch sauce mixes.
Key Themes Behind This Trend
- Shelf-stable Mixes
- Opportunity for other perishable goods to offer shelf-stable alternatives through mixes or sauces.
- DIY Food
- Opportunity to create more DIY food products that can be made at home without special appliances.
- Family Activity Food
- Opportunity to create food products that can be enjoyed as fun family activities with simple preparation processes.
Where This Applies
- Food Products
- Opportunity for food companies to create simple DIY products that can be made at home without special appliances.
- Consumer Goods
- Opportunity for consumer goods companies to create shelf-stable versions of perishable goods through mixes or sauces.
- Recreational Products
- Opportunity for makers of recreational products to create food products that can be enjoyed as fun family activities with simple preparation processes.
