Discreet Consumerism

Stealth advertising and anti-branding lure the logo-averse

Implications - The wave of consumers against branding has grown in power, fueled in great part by the recession as credit-crunched consumers blame mega-brands for rough economic times. To win over consumers, indie businesses are promoting independence, while those with big names are dropping logos and rebranding with no brand.
SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
1,419,719 Total Clicks
Apr 09 - Jan 10
Warm
MarketingBranding
Featured Examples
Cheeky Packaging Designs - Brooklyn Fare's Branding Puts the Fun in Functional
SCORE 6.6
Warm 68,122 Clicks Pub: Jul 12, 09
Cheeky Packaging Designs
Brooklyn Fare's Branding Puts the Fun in Functional
I love the cheeky packaging Mucca Design created for gourmet store Brooklyn Fare. After all, who wouldn't love to-go coffee cups that proclaim, "It's a small, not a tall," and "It's a medium, not a grande"?… [More]
Mainstream Stealth Branding - Companies Like Starbucks Turn to Logoless Anti-Branding Movements
SCORE 5.3
Warm 9,668 Clicks Pub: Aug 18, 09
Mainstream Stealth Branding
Companies Like Starbucks Turn to Logoless Anti-Branding Movements
A seemingly bizarre trend undertaken by both large-scale corporations and mid-size retail companies, stealth branding has been taking shape in more than a few occasions in recent months. First noticed… [More]
Faux Indie Espresso Bars - Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
SCORE 4.8
Average 31,015 Clicks Pub: Aug 4, 09
Faux Indie Espresso Bars
Starbucks 15th Avenue E Coffee and Tea Shops May Even Serve Wine
I have to give Starbucks major innovation points for the launch of 15th Avenue E Coffee and Tea, a series of new shops that disguise the "Starbuckness" that makes the green dot what it is -- and precisely… [More]
Blank Bottle Branding - Absolut Vodka No Label Edition Coming in September
SCORE 5.9
Warm 20,947 Clicks Pub: Aug 28, 09
Blank Bottle Branding
Absolut Vodka No Label Edition Coming in September
For more than a couple of decades Absolut vodka has been a marketing machine, producing memorable images and working with the best in the fields of art and design. Going in a completely different direction,… [More]
Discreet Consumerism - Net-A-Porter Ships Luxury Goods in Brown Paper Bags
SCORE 3.7
Mild 4,784 Clicks Pub: Apr 7, 09
Discreet Consumerism
Net-A-Porter Ships Luxury Goods in Brown Paper Bags
When times are tight, there’s a stigma associated with excessive and opulent spending. Many people are cutting back. How dare you buy that designer purse? New options are emerging for people who can still… [More]
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