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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,248 more

Discreet Consumerism

Stealth advertising and anti-branding lure the logo-averse

Implications - The wave of consumers against branding has grown in power, fueled in great part by the recession as credit-crunched consumers blame mega-brands for rough economic times. To win over consumers, indie businesses are promoting independence, while those with big names are dropping logos and rebranding with no brand.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
1,462,039 Total Clicks
Date Range:
Apr 09 — Jan 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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