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From Wacky Barcodes to Sensible Modifications

 - May 31, 2009   Updated: Apr 14 2011
While it is often not given the credit it deserves, great packaging can make or break an item.

The following cluster applauds companies that match their packaging bang on with their product. Hopefully it will inspire others to stretch their imagination and create something cool.

Enjoy the cluster of creative packaging innovations.

Implications - These days, consumers need more than the functional nature of a product to draw them in. With so many products available, it is harder than ever before to choose a product from an array of similar items. Thus, innovative packaging is a necessary part of any brand's marketing plan -- it is what will capture and keep a potential customer's attention to influence a purchasing decision.