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1800 Tequila's Design Your Bottle (UPDATE)

 - Nov 9, 2008   Updated: Mar 31 2011
References: 1800tequila & individualsole
Trend Hunter reported on 1800 Tequila's Design Your Bottle campaign back in April. The competition officially opened September 14, 2008 and invited tequila fans to submit their own art for a new bottle design. The winner will get $10,000 and have their bottle used in 2009's retail production. Here are some of the entries.

Implications - Brands who invite people to help design a product are using a great marketing strategy. Giving people a way to interact and engage with a brand gives consumers the feeling of being part of a community. People who contribute to a brand will become loyal because they feel that they have helped the brand get one step closer to reaching its full potential.