These Odies Pure Fat chocolate bars make no attempt to trick consumers into thinking that their guilty craving is healthy.
In the marketing world, where every little deception or exaggeration is exploited, there is something to be said for this company's honesty!
These candy bars are currently only available in China.
Implications - In our modern world, many consumers are simply sick of being sold to. Between the time they wake up in the morning to the time they go to bed they have had countless billboards, commercials and print advertisements trying to sell with overly idealized descriptions and disingenuous promises. After enduring that endlessly, there is definitely a whole lot to be said for advertising that doesn't try to be anything other than what it is. Companies and advertisers around the world could learn a lot from a brutally honest approach such as this.