These New Divine Chocolate Bars Come in Three Varieties
Michael Hemsworth — October 2, 2021 — Marketing
References: divinechocolate & foodbev
These new Divine Chocolate bars are being launched by the UK-based brand to provide consumers with a range of offerings that are part of its chocolate revolution products. The new products include the Smooth Milk Chocolate with Orange Crisp, the Smooth Milk Chocolate with Almond & Salted Caramel and the Smooth Dark Chocolate with Pretzel & Caramel. Each of the 90-gram bars are Fairtrade-certified, free from palm oil, free from plastic and also crafted using natural ingredients.
Sales Director Jon Marlow spoke on the new Divine Chocolate bars saying, "Ethical trading is becoming the norm. Consumers are increasingly savvy and socially aware, and are actively seeking out brands that have a genuine story, such as Divine that always buys Fairtrade where possible.”
Image Credit: Divine
Sales Director Jon Marlow spoke on the new Divine Chocolate bars saying, "Ethical trading is becoming the norm. Consumers are increasingly savvy and socially aware, and are actively seeking out brands that have a genuine story, such as Divine that always buys Fairtrade where possible.”
Image Credit: Divine
Trend Themes
1. Fairtrade Chocolate - Opportunity for companies to create ethically-sourced chocolate products to appeal to socially-conscious consumers.
2. Palm Oil-free Products - Innovation opportunity for companies to develop alternative ingredients to palm oil in their products to address concerns over deforestation and sustainability.
3. Natural Ingredients - Growing trend in the food industry, highlighting the need for companies to consider natural ingredients in their products to meet consumer demand for healthier options.
Industry Implications
1. Confectionery - Companies that develop sustainable and ethically sourced chocolates can attract conscious consumers and differentiate themselves in the crowded confectionery market.
2. Food and Beverage - Companies that incorporate more natural ingredients, such as the use of real fruit, nuts and spices could attract consumers looking for healthier snack options.
3. Retail - Retailers can capitalize on the growing demand for sustainable and ethically sourced products by stocking items that are Fairtrade-certified and palm oil-free.
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