Exposed Vulnerabilty

Social media pushes product and personal brands to be more real & vulnerable

Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.
SCORE 6.1
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Activity
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Megatrends
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3,509,411 Total Clicks
Mar 09 - Jan 10
V. Hot
Pop CultureInternet
Featured Examples
Models without Makeup Shoots - Harper's Bazaar Features 90s Mega Models Cosmetics-Free
SCORE 6.9
Warm 282,657 Clicks Pub: Aug 13, 09
Models without Makeup Shoots
Harper's Bazaar Features 90s Mega Models Cosmetics-Free
The latest to join the ‘models without makeup’ bandwagon is Harper’s Bazaar who, for their September 2009 issue, featured the mega models of the 90s au naturel. “Amber Valletta, Shalom Harlow, Kristen… [More]
Exposing Digital Dissection - Before and After Pictures Show Celebs Are Human
SCORE 6.4
Warm 95,434 Clicks Pub: Mar 6, 09
Exposing Digital Dissection
Before and After Pictures Show Celebs Are Human
Repackaging celebrities via ridiculous doses of airbrush and excessive digital manipulation is a subject that we have covered on many, many occasions at Trend Hunter. With this in mind, let’s bring up… [More]
Life-Proving Photography - Patrick Swayze Releases Photos to Counteract Twitter Death Rumors
SCORE 6
Warm 29,086 Clicks Pub: Jun 17, 09
Life-Proving Photography
Patrick Swayze Releases Photos to Counteract Twitter Death Rumors
If you've been reading about Patrick Swayze on Twitter, chances are you came across a rumor that the Dirty Dancing Star passed away. Well, Swayze heard the gossip too and wanted to set things straight,… [More]
Photoshop Bans - Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
SCORE 6.2
Warm 69,965 Clicks Pub: Aug 6, 09
Photoshop Bans
Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth
This Oil of Olay print ad image featuring Twiggy is at the center of a heated debate over a proposed Photoshop ban in Britain. Liberal Democrats there say that the practice of image retouching is a harmful… [More]
Makeup-Less Magazine Covers - Scarlett Johansson Goes Natural in July Elle France
SCORE 6.4
Warm 60,341 Clicks Pub: Jun 11, 09
Makeup-Less Magazine Covers
Scarlett Johansson Goes Natural in July Elle France
Hollywood starlet Scarlett Johansson is featured in an ‘au naturel’ cover shoot in the July 2009 issue of Elle France. Elle France seems to be serious about adopting a natural look with minimal Photoshopping… [More]
20 Ways Celebrities Use Twitter - From Shaq's Gauntlet-Throwing to Lenny Kravitz' Self-Leaked Pics
SCORE 4.5
Average 10,382 Clicks Pub: Jul 5, 09
20 Ways Celebrities Use Twitter
From Shaq's Gauntlet-Throwing to Lenny Kravitz' Self-Leaked Pics
We've all seen the lists of celebrities on Twitter, and the microblogging service makes it simple to keep tabs on your favorite actors, musicians and miscellaneous famous faces. This slideshow examines… [More]
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