Social media pushes product and personal brands to be more real & vulnerable
Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.
9 Featured, 48 Examples:
3,744,831 Total Clicks
Date Range:
Mar 09 — Jan 10
Trending:
V. Hot
Consumer Insight Topics:
