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Exposed Vulnerabilty

Social media pushes product and personal brands to be more real & vulnerable

Implications - The web is redefining celebrity; to maintain a following, some stars are pushing to appear more real to fans by exposing embarrassing moments or releasing un-retouched photos. As a celebrity, voluntarily exposing yourself in the face of rising curiosity leaves you in control and prevents fans (or customers) from taking the initiative to reveal your weaknesses themselves.

SCORE 6.1

Popularity

Activity

Freshness

Megatrends

Patterns

6 Featured, 37 Examples: 3,513,960 Total Clicks

Date Range: Mar 09 - Jan 10

Trending: V. Hot

Consumer Insight Topics: Pop Culture Internet

Featured Examples

Models without Makeup Shoots - Harper's Bazaar Features 90s Mega Models Cosmetics-Free

SCORE 6.9

Warm 283,612 Clicks Pub: Aug 13, 09

Models without Makeup Shoots

Harper's Bazaar Features 90s Mega Models Cosmetics-Free

The latest to join the ‘models without makeup’ bandwagon is Harper’s Bazaar who, for their September 2009 issue, featured the mega models of the 90s au naturel. “Amber Valletta, Shalom Harlow, Kristen… [More]

Exposing Digital Dissection - Before and After Pictures Show Celebs Are Human

SCORE 6.4

Warm 95,458 Clicks Pub: Mar 6, 09

Exposing Digital Dissection

Before and After Pictures Show Celebs Are Human

Repackaging celebrities via ridiculous doses of airbrush and excessive digital manipulation is a subject that we have covered on many, many occasions at Trend Hunter. With this in mind, let’s bring up… [More]

Life-Proving Photography - Patrick Swayze Releases Photos to Counteract Twitter Death Rumors

SCORE 6

Warm 29,110 Clicks Pub: Jun 17, 09

Life-Proving Photography

Patrick Swayze Releases Photos to Counteract Twitter Death Rumors

If you've been reading about Patrick Swayze on Twitter, chances are you came across a rumor that the Dirty Dancing Star passed away. Well, Swayze heard the gossip too and wanted to set things straight,… [More]

Photoshop Bans - Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth

SCORE 6.2

Warm 70,005 Clicks Pub: Aug 6, 09

Photoshop Bans

Britain Aims to Asterisk Airbrushing & Eliminate It in Ads Geared at Youth

This Oil of Olay print ad image featuring Twiggy is at the center of a heated debate over a proposed Photoshop ban in Britain. Liberal Democrats there say that the practice of image retouching is a harmful… [More]

Makeup-Less Magazine Covers - Scarlett Johansson Goes Natural in July Elle France

SCORE 6.4

Warm 60,413 Clicks Pub: Jun 11, 09

Makeup-Less Magazine Covers

Scarlett Johansson Goes Natural in July Elle France

Hollywood starlet Scarlett Johansson is featured in an ‘au naturel’ cover shoot in the July 2009 issue of Elle France. Elle France seems to be serious about adopting a natural look with minimal Photoshopping… [More]

20 Ways Celebrities Use Twitter - From Shaq's Gauntlet-Throwing to Lenny Kravitz' Self-Leaked Pics

SCORE 4.5

Average 10,403 Clicks Pub: Jul 5, 09

20 Ways Celebrities Use Twitter

From Shaq's Gauntlet-Throwing to Lenny Kravitz' Self-Leaked Pics

We've all seen the lists of celebrities on Twitter, and the microblogging service makes it simple to keep tabs on your favorite actors, musicians and miscellaneous famous faces. This slideshow examines… [More]