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Flashback Branding

Retro Marketing Uses Nostalgia to Reach Boomers, GenY

— July 2, 2009 — Business
Retro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers.

Retro marketing plays on nostalgia to evoke an emotional response from the consumer. This type of marketing uses everything from logos, images, songs and jingles, symbols, and even font type from past generations to bring us back.

The most noted example is Pepsi’s Refreshingly Retro Campaign, which brought back the old bottle packaging and posted its My Generation video on the Pepsi YouTube Channel.

Another example is the Macy’s “Summer of Love” theme that features fashion, colors and displays from the 1960s and 70s.
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