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Allison Horner

Public Relations, Marketing, Client Relations
Articles
21
Views
223,000
Location
Denver, CO
Member Since
Jun 2009
I moved to Denver, Colorado in July 2010 and originally grew up in Chicago, Illinois. It's a HUGE change and I LOVE it!

I am curious, friendly, observant and creative. I read A LOT, and want a dog.

I love trends. I want to know why people gravitate towards different things, and why some do so in mass quantities. I want to know how trends start, and where and why they end, or return. I want to know why people buy what they buy.

Graduated with a BA in English & Creative Writing.



Blogs:

LookingTrendy: http://lookingtrendy.wordpress.com/
MosaicCity: http://mosaiccity.wordpress.com/


“I will never be the woman with the perfect hair, who can wear white and not spill on it.”
- Sex and The City-
What is unique that's not in your bio?
It's my secret. "Everything can be taken from a man but… the last of the human freedoms - to choose one's own attitude in any given set of circumstances - to choose one's own way." -Viktor E. Frankl, Man's Search for Meaning-
What's your favorite accomplishment?
I graduated with my Bachelor of Arts in English and Creative Writing. I'm living proof that you can major in the program that will make you happiest and find a job that will be fulfilling. Writing Portfolio - Still in progress.
How do you define cool?
Innovative. Curious. Open-minded. Optimistic. Comfortable with one's self.
What is your secret to uncovering trends?
Observe. Listen. Be curious. Ask questions. People love talking about themselves. Always look from other points of view. Don't make assumptions. Live in the moment. Try new things. Break your habits but keep doing things you love.
What do you enjoy most about Trend Hunter?
I would not have known about many of the ideas, people and companies featured without TrendHunter. It brings people who would otherwise be over looked into the spotlight. I also love the idea that this is a type of news reporting done by everyday people who just want a say or contribution. It isn't top-down reporting and there is never one opinion or point-of-view.
What is your favorite trend?
Can't pick one.
What are your tips for writing a juicy post?
Go beyond the "Who, what, where, when, why and how?" of normal journalism. Offer a perspective, or many perspectives. Allow room for observation and commentary. DO NOT STEAL IDEAS. If you see a trend that spins off of an already posted similar trend, simply add a link or comment on that person's page so that they might see the new information you found. You should share your find without stealing.
How do you reset to be creative?
I go for a walk every morning and at lunch. If I don't I lose focus for the whole afternoon. Walk outside near anything alive. Get some fresh air, even in the rain. Switch it up: walk around the city in different areas. Read.
What inspires or excites you?
The opportunity/ability to create and choose, though it is sometimes paralyzing, wakes me up in the morning. Opportunity is exhilarating if you embrace it. Optimism. Anyone who is ambitious and humble, open-minded but aware of their own tastes, happy because they make themselves so but considerate and caring of others.
Predict something awesome for 2020?
People will realize that, even though it's an interesting idea, the world actually isn't going to end in 2012.
Upcycled Two-Toned Purses
Upcycled Two-Toned Purses
The Leather Scout & Catalogue Scavenger Purses are Adorable
Scout and Catalogue's two-toned leather purses are fantastic daytime pieces. There are no duplicates of any one two-toned leather purse from this collection, as each is made from restored fabrics that… MORE
Neutral Palette Interiors
Neutral Palette Interiors
Blogger Myka Creates a Romantically Feminine Apartment
The cream-inspired interior design of this condo is a beautiful balance of clean lines, pastel decor and quirky accents that comes from the mind of blogger Myka. Aside from living in and designing the… MORE
Toddler Time-Out Ads
Toddler Time-Out Ads
Cynical Kids Unite in Kraft Mac & Cheese Dinner Time Commercials
Kraft's new Mac and Cheese Dinner Time Commercials showcase cynical kids experiencing a Homestyle Mac and Cheese withdrawal. The mac and cheese dinner time spots were created by Crispin Porter & Bogusky,… MORE
Psychadelic Femme Illustrations
Psychadelic Femme Illustrations
Feminine and Sultry Works by Tina Darling
The Tina Darling collection of psychedelic, feminine illustrations is enticing and surreal. Her portfolio, on her site is filled with dreamlike, feminine illustrations. Read more about Tina Darling’s… MORE
Anti-Facebook PSAs
Anti-Facebook PSAs
This YourTango Vid Gives You Some Scary Insight on Social Media
YourTango, a site which promotes the importance of love and relationships, recently released an anti-social media campaign on the negative effects of networking on relationships and families. The parody… MORE
Colorful Christmas Trees
Colorful Christmas Trees
Treetopia has a Tree for Every Color of the Rainbow, and Then Some
Are you looking to spice up your holiday decorations this year? If you are seeking something extraordinary, non-traditional, or just plain out there, pick up one of these vibrant and colorful Christmas… MORE
Cozy Winter Decor
Cozy Winter Decor
These DIY Holiday Decorations are Both Fun and Unique
With these DIY holiday decorations, you can now provide a fun and a bonding group activity for your friends and family this winter season. Not only is it less expensive to create DIY holiday ornaments,… MORE
Surreal Graphic Branding
Surreal Graphic Branding
Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y
These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs. Kristian Russell’s… MORE
Sleeping in Airports
Sleeping in Airports
Wired.com's Terminal Man Takes on JetBlue's All You Can Fly Pass
Looking for inexpensive travel? Try sleeping in airports; other travelers are doing it too! Sleeping in Airports is a site dedicated to helping the budget-conscious satisfy their wanderlust. It features… MORE
Goth Digital Graphics
Goth Digital Graphics
Morbidly Feminine Computer Illustrations by Raphael Vicenzi
The illustrations and computer-created graphic arts of Raphael Vicenzi of Belgium are strikingly morbid and uniquely feminine. Each spews a mixed message of lost hope and cynicism complimented by warm,… MORE
Positive Media Boosts
Positive Media Boosts
Attitude Improvement, Global Optimism & Consumer Confidence Rising
Attitude is everything! In a global study on consumer confidence, 24 of 28 markets showed an average 5 point rise since from March to June 2009, according to Nielsen’s latest Nielsenwire article, “Nielsen… MORE
Zen Clothing Creations
Zen Clothing Creations
Chii Clothing Culture Made for the Calm but Fashion Conscious
Chii Clothing Culture, a Chicago-based clothing company for men and women, displays the city’s attitude, lifestyle and energy through tees, hoodies and more. Chii Clothing’s entrepreneurial founder and… MORE
Positive Deck Designs
Positive Deck Designs
Luis B-Boy Skateboard Art Meant to Encourage & Inspire
The newest skateboard designs by Luis B Boy for True Skateboards (a skateboard company in Madrid) bring simple but powerful symbols and words to the forefront of inspiration. The communication lies in… MORE
All-White Men's Suits
All-White Men's Suits
Menswear Designers Bring Winter White to S/S ‘10 Collections
White jeans and pants have been floating back into stores for the summer. The white suit, however, is making an appearance on the Spring/Summer 2010 runways via Gucci and Armani—for men! Many are sporting… MORE
Color Pop Purses
Color Pop Purses
Fashionistas Accent Outfits With Bold, Beautiful Patterns
Summer 2009 is full of bright colors and bold patterns. If you’re looking to add some edge to the basic jeans and tee or plain sundress, grab one of the season’s bright and feminine totes and handbags.… MORE
Wrap Aviators
Wrap Aviators
A Sporty and Stylish Twist on Retro Sunglasses for Spring 2010
These sunglasses are a bit of a twist on the ever-so-popular aviators, the “wrap” version is being spotted all over the Spring 2010 runways. Wrap Aviators have been seen in stores for the last few years,… MORE
Credit Crunch Gambling
Credit Crunch Gambling
Online Poker Booms While the Economy Suffers
Online poker has exploded in response to recent job loss and pay cuts. The appeal lies not only in the thrill of probability, but also in the familiarity of the game, especially for those who worked in… MORE
Poorgeois People
Poorgeois People
Exploring the Cultural Camouflage of Under-the-Radar-Rich
A new style has emerged and redefined the status symbol of poor. Called, not simply, the Poorgeoisie, this group of wealthy hipsters spends luxurious amounts to look like hobos. Despite the recession,… MORE
Swank Treehouse Exhibitions
Swank Treehouse Exhibitions
Sydney's ‘TreeLife' Event Showcases Eco Homes
An exhibition of eco-friendly, modern treehouses by The Cool Hunter’s TreeLife will debut in Sydney, Australia in 2010. The treehouses were designed by many innovative and distinguished architects, designers,… MORE
Flashback Branding
Flashback Branding
Retro Marketing Uses Nostalgia to Reach Boomers, GenY
Retro Marketing, or Flashback Branding, has been on the rise and is reaching Generation Y just as well as Baby Boomers. Retro marketing plays on nostalgia to evoke an emotional response from the consumer.… MORE
Newspaperized Blogs
Newspaperized Blogs
The Printed Blog Blends Old Media and New
The Printed Blog is a free publication of blogs and artwork, not written or provided by reporters but by a network of bloggers. This publication is spreading like wildfire and may be the most innovative… MORE