Attitude is everything! In a global study on consumer confidence, 24 of 28 markets showed an average 5 point rise since from March to June 2009, according to Nielsen’s latest Nielsenwire article, “Nielsen Global Consumer Confidence Index Rises in 24 of 28 Markets.”
Why do consumers feel they are on the road to recovery? Positive media and news coverage have increased, and consumers are talking and blogging about the recession about 60 percent less than in March. Plus, reports show they are ready to spend again due to quick government responsiveness and stock market increases.
The most confident countries were Indonesia, the Philippines, Australia, China and Italy, while the United States saw no growth in consumer confidence.