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Kristian Russell Uses Neon Colors & Trippy Details to Attract Gen Y

 - Nov 12, 2009   Updated: Aug 15 2011
References: art-dept
These branded illustrations by Kristian Russell, a member of Art Department, are anything but boring. Complex, imaginative colors give soul through neon strokes and color-infused designs.

Kristian Russell's style creates an imaginative, new look and feel for sporting, foods, technological and fashion brands. Appealing to Gen Y is key to keep these brands alive, and Russell's warm and exciting illustrations are attention-grabbers.

For more of Russell's portfolio, visit his page on Art Department's web site.

Implications - Consumers gravitate towards surreal images because they provide consumers with euphoria. The escapist sensations that these images invoke also act as stress relief, which consumers need as a coping mechanism for modern living. Corporations may consider using surreal imagery to brand their company and products.