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Wrap Aviators

A Sporty and Stylish Twist on Retro Sunglasses for Spring 2010

— July 8, 2009 — Fashion
These sunglasses are a bit of a twist on the ever-so-popular aviators, the “wrap” version is being spotted all over the Spring 2010 runways. Wrap Aviators have been seen in stores for the last few years, but they’ve popped this summer due to sporty and stylish updates.

Gucci, Tom Ford and Oliver Goldsmith are just a few designers featuring the bold aviators in their shows. It doesn’t hurt that they are available in various colors and designs like black, gold and tortoise.

For men, these shades complete Business Pro dress by providing a crisp and not-too-flashy accent. Pair them with this season’s slim but rugged jeans, a white or neutral tee, brown belt and leather jacket for casual style.

For women, test out Armani, Oakleys, Michael Kors or Ralph Lauren aviators, to name a few. Pair with dark, skinny jeans, your favorite top,a summer scarf and not-too-strappy gladiators for a casual look. For business? Skip any shades that are too bright or bling; you won’t be perceived as professional and clients or colleagues will be distracted by flashy accessories. Wear the updated aviators in crisp black, brown or tortoise and pair with your business casual or business pro dress.

Looking for aviators with a bit more pop? Check out Ed Hardy shades.
Trend Themes
1. Sporty Updates - The sporty and stylish updates on wrap aviators present an opportunity for designers to incorporate innovative materials and features.
2. Colorful Designs - The availability of wrap aviators in various colors and designs opens up opportunities for personalized and customizable eyewear.
3. Casual Business Fashion - The trend of wearing wrap aviators with casual business attire creates an opportunity for fashion brands to create accessories that blend style and professionalism.
Industry Implications
1. Eyewear - The rise of wrap aviators creates an opportunity for eyewear companies to introduce new styles and materials into their product lines.
2. Fashion Retail - The popularity of wrap aviators provides fashion retailers with an opportunity to feature these sunglasses as a trendy accessory for both men and women.
3. Personal Styling - The demand for wrap aviators in different colors and designs allows personal stylists to offer customized eyewear options to their clients.
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